Budget 30,000 Bath

Introduction  Background  Target Audience  Key Communication  PR Objectives  PR Strategies  Target Press  PR Ideas  Promotional Partner

Background

Product name: Peppermint Milky Soap Fresh peppermint soap is all natural soap combines peppermint oil to deeply cleanse, soften, exfoliate and refresh skin while refreshing the senses. Peppermint Milky soap will cool your body down during the hot summer time and leave your skin soft and moisturizes. Brand: Saboo Thailand The base of the brand natural handmade soaps is olive oil, coconut oil, palm oil, rice bean oil, sunflower oil, sesame oil, sweet almond and Thai herbal. We don't use tallow or animal fat in any of our handcrafted soaps. The natural handcrafted soap is scented with pure essential oils that are distilled from natural herbs, plants, and flowers. We use only the highest quality ingredients in our handmade soap. Our handmade soap is made in small batches using the Cold Process(CP), Melt & Pour(MP), and Hot Process(HP methods). Our special process retains the natural glycerine that produced during the saponification process. Glycerine naturally soothes and softens the skin; your skin will be moisturizes after using the soap. About the Company Saboo Thailand is a family-owned business located in Bangkok, Thailand. We produce natural handmade soap at wholesale & retails. The meaning of “Saboo” in Thai language is soap. The organic handmade soaps are scented with pure essential oils.

Target Audience

Primary  Tourist and foreigners especially honeymoon couple age who goes to the beach on Thailand’s Summer vacation between years old.  Boutique hotel which has spa and natural concept near the Beach at Phuket.  People(Women20-50) Who is using Handmade products of Thailand such as Soap, Lotion,Shampoo or Massage oil.

Secondary  Male and Female working age.  People who interested at art, nature, paint and design  Vivid and colorful lover.  Hygienic people.

Key Communication

Brand: Saboo Thailand Product name: Peppermint milky soap

Address :  39/108 Osatis 1 Village, Chock Chai 4 Soi 31/1 Lad Praw 53, Lad Praw Rd., Lad Praw Sub-District, Lad Praw District Bangkok Thailand Tel Mobile:  Saboo Thailand, JJ Mall, Room G265, Soi 8, Ground Floor (Near Jatujak Weekend Market) Mobile:  Saboo Thailand (By Khun Kanda), Jatujak Weekend Market Lot No. 11 Room Mobile:  Sofia Soap Central Chiang Mai Airport, Ground Floor Mobile: Khun Ood  Saboo Thailand, Time Square Sukhumvit 12, the 2nd Floor (Near Asia Book) Mobile:  Aucha Shop, Leam Thong Shopping Mall, 3rd Fl. (Bang Saen Beach, Cholburi) Website: Facebook page:

Prices Per Soap: 70 Bath Hole Sale: 1 kg /price per kg is 95 ฿ 50 kg / Price per kg is 90 ฿ 100kg /price per kg is 85 ฿ 300 kg /price per kg is 80 ฿ 500 kg /price per kg is75 ฿ 1,000 kg /price per kg is 70 ฿ 2,000 kg /price per kg is 68 ฿ 5,000 kg /price per kg is 65 ฿ Size Hand cut and weighs approximately g.

PR Objectives

 Get customer to know and interesting at the products.  Let customers to know details of the products.  Let customers to have opportunity to use the products.  Let customers to remember the products by grab attention from the customers.

PR Strategy

The Hotel the we are choosing to do our PR projects called “Sala Phuket resort and spa” (Because this resort is the same concept of client recommendation, boutique hotel which has spa and near the beach at Phuket.)

 Products will be a specialize gift-set for couples who check in at the hotel. (Get customer to know and interesting at the products.) We are planning to pack peppermint soap in a small basket and give to the honey couple who are choosing to stay at this hotel. As, they will feel welcoming and hospitality from the hotel. Moreover, the products in a beautiful package will let the customers more interesting at the products.  Products brochure will be in every honeymoon suite room. (Let customers to know details of the products.) We are going to make the brochure of new product at our brand as a small card, to tell the details and briefly of background of the products. We are also be able to put the address and website in the brochure. The color of brochure will be bright and colorful as they will grab a moment of customers attention to read the brochure, when they are walking into the room.  At spa shop will also give free example of soap to every customers. (Let customers to have opportunity to use the products.) Not only honeymoon couple that we will focusing on, but also customers at spa shop. Especially Women from years old, who love to do massage and spa, when they go on holiday during the summer time. This free sample of soap will give to them after they done spa and massage at spa room. As the peppermint milky soap aims to refreshing people, so they will getting more interested of the products after using it. The atmosphere at spa place will also make them feel in love with this new launch product.  Every weekend at spa shop, during the summer time. We will create the buzz to let customers get more interest about the products. (Let customers to remember the products by grab attention from the customers.) We are going to do kind of small activity during the weekend at spa place to let customers to have more interest of the products. The activity will be suitable with style and color of the products. As the products are peppermint milky soap, the color will be white and blue. For example, we are going to give a gift set of peppermint milky soap to the couple who are wearing blue and white clothes at the specific day.

Target press

Traveling press Travel AsiaDestin AsianTravel+Leisure… Women’s Press SpaWomen’s HealthSeventeen Thailand…

Online Press

PR Ideas

 Do opinion survey with foreigners at Phuket about the products that they will use to refreshing themselves during a summer time. Then give them a free sample of peppermint milky soap and suggest them to use it. Also, enrolling them to go on the website to have look of the products.  Make a short video clip to promote peppermint milky soap and put it on YouTube. Then let friends and family to share them on Facebook.  Create an instragram site, put the pictures of soap on instragram and also let people who bought take a good picture and tag to the site for photos competition. The winners will be able to get a course of making soap with saboo Thailand shop.  Join the group that are promoted handmade products at the same time the proceeds will go to support orphans, homeless children and underprivileged children at Baan Nokkamin Foundation.

PR IdeaRationalTarget Media Cost/Price Opinion Survey  Do a survey of 50 foreigners at Phuket on summer time ( with the Dj team from Health check-Phuket radio) about the product that they use to refreshing themselves. Then, introduce peppermint milky soap and also give them free sample of soap with the brochure. So, they will have an opportunity to try it. Health check- Phuket radio 50 soaps (70 bath per soap)/300 bath Health check media radio 5,000 bath Get the products to be well known in the public by mouth and social.  Give 10 soap gift set baskets, every week for 4 weeks(April) during a summer time, to the foreigner honeymoon couples randomly for welcoming them to the hotel at Sala Phuket spa and resort. We will contacting the PR of the resort about our new launch product and make a gift set basket for them to let the resort gives it to the honeymoon couples 10 baskets for free every week for 4 weeks. The benefits that we will get together is that the name of the resort will be promoted on our website and shops for free. Sala Phuket resort and spa Saboo Thailand website Soap gift sets(included basket and decoration) 300 bath/set. Total 12,000 bath.

PR IdeaRationalTarget media Cost and price  Make a short video clip about the products in the spa place. The theme of video will be aroma therapy near the beach, sense of refreshing by our products. Let friends and family share on their Facebook.  Let the customers who bought soap from our shop or online take a picture as a aroma therapy concept, then tag their picture to our instagram for picture competition. The winners will get a free course of learning how to make soap from Saboo Thailand Shop YouTube Facebook instragram. Soap making course 500 bath Charity event  The charity event is happening by FM One called “Hand Made/ Home Made/ Heart Made”. The concept of this event is gather all the homemade product to show in the event and also concert from many famous artist in Thailand. The entered to the events cost 50 bath. However, part of the proceeds will go to support orphans, homeless children and underprivileged children at Baan Nokkamin Foundation. Our products will also have an opportunity to show in this charity event. So, we will be able to let handmade product lovers to know our product in the same time of be apart of charity too FM One. Pay 1,000 bath to show the product at the event

Promotion Partners

Spa Place/shop at Phuket( Oasis spa Phuket, twinpalm spa Phuket…) Free sample of soap to spa place/ shop at Phuket, specific at Sala Phuket spa and resort. Hotel ( Sala Phuket spa and resort) Free gift set to honeymoon couple for welcoming when they are arrive at hotel. Charity Handmade events at Phuket. Join the charity event called “ Hand made/ Home made/ Heart Made” By One FM. For being apart of helping orphans, homeless children and under privilege children. Thailand Women’s Magazine ( Women’s health, Spa Magazine) Free sample for one gift set peppermint milky soap.

-ENDS- Thank you