Social Media Marketing MKT 3850 Dr. Don Roy
Social Media 101
Title of PowerPoint Selling alone is outdated, old-school marketing Holistic Message: Listening Sharing Celebrating Telling Selling How to Use Social Media
Title of PowerPoint Tell, Then Sell
Title of PowerPoint Social Media: The Leveler Embrace as a platform to listen and engage Ditch the sales pitch! You’re an outsider looking in
Social Media Gold
Your Opportunity Don’t try to “market in the moment” that is not yours (1)1 If you seek engagement, prepared to engage… or don’t ask (2)2 Respond when problems are detected, or else the problem will be compounded (3)3
Title of PowerPoint Don’t Forget the Why