Digital Presence of London Metropolitan University Alanna Shingirai Muza 06037229 Aminata Mansaray 08040468 Denise Garcia Perelsztein 07011563 Laurie Rowbottom.

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Presentation transcript:

Digital Presence of London Metropolitan University Alanna Shingirai Muza Aminata Mansaray Denise Garcia Perelsztein Laurie Rowbottom Maria Park Oluwatoni Araoye

Agenda University stakeholders Current digital tools Media scan Online communication strategy

University Stakeholders

Current digital tools E-Newsletters Internal comms edition Staff and student edition Cost effective tool PDF makes tracking easier Irregular communication Easily ignored Tailor made editions more attractive RSS Up to date information Small budget Easy monitoring Relevant content Standard format RSS Search engine inclusion

Current digital tools WebLearn Tutor /student platform Easy digital access of work Need for system back up Archive of course data Allow simultaneous page login WebLearn Beta: Oxford Collaborative Learning Environment : Sakai Harvey Mudd college Web Mail Fast & easy to use Helps identify the sender Cost effective Universal Messages easily stored Impersonal Hard to catch/maintain attention Security issues A text-only medium

Current digital tools Viral Marketing Credible Memorable Pass-along effect Cost effective No control Recipient permission needed Possible bad reputation Social Networks Interactive communication Good PR platforms Boost trust of direct marketing Possible resistance from target audiences Recent move to MySpace, Facebook and Twitter commendable

Current digital tools Blogs Informal comms tool Real-time interaction Limited number Free accessibility Plain homepage Difficult web location Allow more bloggers Wiki Word of mouth buzz Limited information control No student access to wiki’s Student wiki Staff and student focused tool

Current digital tools Newsroom Experts directory Good range of services Out-dated press releases Contact information Update web information Navigation difficulty Images library Website SEO boost comms effect Colourful attractive site Communicates more than ad Lack photo lab Visible contact details Media section

Media Scan London Metropolitan University in comparison to UCL University.

Online Communications Strategy

Thank you! Any questions?