Sustainable Business Certification Sustainable Business Certification (SBC) A comprehensive, intensive offering that brings the corporate professional or executive up to date on a global basis The certification gives credibility to newly formed businesses that support sustainability Serves as top ranking certification in the field of sustainable business worldwide
Sustainable Business Certification Factors driving demand Macro environment Global standards Business Corporate “need to know” Government and regulation Consumers
SBC - SWOT Strengths: – USQ has the expertise – Partnership has ‘mix’ of theory & practice – SB Center Weaknesses: – “Untested” field – Standardization – Varying standards, laws, & local issues Opportunities: – First to market with global certification – USQ has the expertise – Local & global offerings Threats: – No global standards – Green fatigue / Fad – ACMI (AU Cleantech Mgmt. Institute)
Sustainable Business Certification Sustainable Business Modules 1.Environmental Responsibility – The new (green) economy – Carbon Foot Print 2.Sustainable Accounting – Triple bottom line 3.Sustainability Business Opportunities 4.Social Responsibility with Marketing 5.Education & Behavioral Responsibilities 6.Capstone Module (final session to qualify for SBC) – Responsibilities of Global Citizenship, Leadership & Ethics
Sustainable Business Certification Details: The certification is sponsored by The Centre Individual ‘modules’ are offered via The Institute or another vehicle offering ‘intensives’ for the corporate consumer & can stand alone Modules are a minimum 8 hour day up to a 2-3 day weekend offered over 1 year Certification could be offered in 1 captive weekend Subsequent ‘continuing education credits’ or updates would be offered annually to keep the certification ‘fresh’ Pricing is what the market will bear – approx. $5K pp per module
Conscious Consumers care
Survey Data 80% of teens are concerned about the environment and the role of the US in causing pollution. JWT 2007 In fact, 76% of consumers, assuming no difference in quality or cost, would switch to a brand with a good cause.” Environics International Survey Erik Sass, Media Daily News 2007 Studies by three independent surveys found: College students ranked social responsibility higher than celebrity endorsement for brand Harris Interactive 2006
Investor Pressure Shareholders - – Many institutional investors are pushing companies to address climate change in their business strategies. – First CF for Mutual Fund released July 22nd CARBON DISCLOSURE PROJECT – CDP asked for info from the largest 2,000 companies including the world’s 500 largest public companies 3 – Those asking the questions about climate change represent over $55 trillion in assets. For comparison, US Economy=$12T
Management Knows it’s Important Climate Change is a top 3 priority
Regulation is Coming Unpredictable Policy Environment – International (Kyoto): Copenhagen Dec. ‘09 – G8: 50% reduction of global emissions by 2050 – Federal : Cap and Trade Legislation Passed in June – EPA 13,000 largest emitters (> 25,000 MT CO2e ) report in ‘11 Other Regulation Higher Fuel Efficiency Standards at 35.5 mpg Renewable Portfolio Standards – 28 states E-Waste Laws – 10 cities Toxic Waste Limits – REACH ACCORDS Others ……
…and greater reporting
Sustainable Business Certification Summary: SBC revenues allow for 1/3 of income to cover cost of expert panel members 1/3 income to support certification platform – Marketing – Corporate entertaining – Travel expenses Remaining 1/3 to split between the Uni partnership or prorated Questions?