Th INK FOOD : What is it? An environmentally friendly fundraising project for food banks n Involves the collection & recycling of used computer printer.

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Presentation transcript:

th INK FOOD : What is it? An environmentally friendly fundraising project for food banks n Involves the collection & recycling of used computer printer cartridges. n Benefits 250 food bank members of the Canadian Association of Food Banks. n January 2001: development begins in Toronto. n October 2001: Official Toronto launch & Ontario roll-out begins. n April 2002: National Launch

th INK FOOD: Who is involved? An environmentally friendly fundraising project for food banks n CAFB: Canadian Association of Food Banks & 250 Food Bank members representing 600 communities across the country. n Petro-Canada: Premier Lead National Sponsor n RadioShack: Lead National Sponsor of Drop-off locations n thINK FOOD Project Management n Municipal Govn’t (ex. City of Toronto) n The Public!!

th INK FOOD: How does it work? An environmentally friendly fundraising project for food banks n Someone hears about it. n Registers by phone, fax or online. n Is sent a start up kit with collection box. n Collects. n Sends in full box of cartridges. n Sent a new box & continues to collect.

th INK FOOD: Reaction & Results An environmentally friendly fundraising project for food banks n Over 2000 collections sites currently participating (businesses, schools, govn’t offices & community groups). n $50,000 raised for food banks to date. n Diverted 20,000 environmentally harmful printer cartridges from the landfill. n Garnered significant media attention. n Raised awareness about important environmental issue and about food banks and hunger in Canada.

th INK FOOD: The Issues An environmentally friendly fundraising project for food banks Hunger n 700,000 people access emergency food programs in Canada EVERY MONTH. n 40% of food bank users are children. n Food banks can be found in at least 600 communities in Canada. n The need for food banks has doubled in the last 10 years. The Environment n 30 million inkjet cartridges are used in Canada each year. n Only 5-10% are recycled. n Each cartridge takes more than 1000 years to decompose. n 2.5 ounces of oil are used to make the plastic for every inkjet cartridge produced. n Ink residue from the cartridge leaks into the water table.

th INK FOOD: Keys to Success? An environmentally friendly fundraising project for food banks n Partnerships!!!! n Clear message: one cartridge = a carton of milk n Local concern for issues n Easy & free to participate in

th INK FOOD: How to help An environmentally friendly fundraising project for food banks n Register as a collection site n Become a local partner n Get on the newsletter list n When you think ink, thINK FOOD!