SOCIAL MEDIA IN 30 MINUTES. HOW TO GET STARTED, AND ACTUALLY KEEP GOING…

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Presentation transcript:

SOCIAL MEDIA IN 30 MINUTES

HOW TO GET STARTED, AND ACTUALLY KEEP GOING…

QUESTIONS Who’s out there? What to talk about? What’s working? What’s my 30 minutes look like? How does it all fit together?

DEFINITIONS

COMMUNITY

SOCIAL MEDIA

DATA

DIY

WHO’S OUT THERE?

COMMUNITY MAPPING

STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?

STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? What do you need help with or involvement from the community to do? How can your work improve with engagement?

STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?

COMMUNITY MAPPING TEMPLATE Get this template!

WHAT TO TALK ABOUT?

CONTENT PLANNING

STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events

STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community

STEP 3: OUTLETS Examples: Newsletter or mailing newsletter Twitter Facebook LinkedIn Website Blog

CONTENT PLANNING TEMPLATE Get this template!

WHAT’S WORKING?

METRICS

GOOGLE ANALYTICS

ALERTS

METRICS TRACKING TEMPLATE Get this template!

REPORTING Internal reporting: Weekly metrics for various platforms Add metrics as you go Look at long term, not just short term changes Monthly reporting of trends and insights External reporting: Share when there is something worth sharing Reporting context, not just numbers Ask for input and feedback

WHAT’S MY 30 MIN LOOK LIKE?

LISTENING

LISTENING WITH RSS

LISTENING WITH ALERTS

LISTENING WITH TWITTER

LISTENING DASHBOARD

JOINING

JOINING WITH COMMENTS

JOINING WITH SIGNPOSTS

CREATING

CREATING PROFILES

CREATING REAL PROFILES

CREATING ENGAGING PROFILES

CREATING VALUABLE PROFILES

CREATING CONTENT

HOW TO PUT IT ALL TOGETHER?

GAME Playing the Social by Social game for Community-Driven Social Impact 1. Circle up in groups 2. 4-part grid 3. Lots of questions and conversation 4. Sharing with the whole room

Who's your community?

What is the sweet spot?

Which tools could help?

What roles are needed?

RESOURCES Templates: Community Map Template: Content Map Template: Metrics Template: Books & Collections: We Are Media: Social by Social: #SOCIALMEDIA NONPROFIT tweet Book01: Managing Technology to Meet Your Mission: Technology-Meet-Your-Mission/ Technology-Meet-Your-Mission/

RESOURCES your-organization/ energize-your-base/ systems-smms/ whats-the-difference-and-the-opportunity/ change/ sustainable-community-building/ landscaping/

PHOTO CREDITS Slide 6: Slide 7: Slide 8: Slide 10: Slide 16: Slide 22: Slide 28: Slide 35: Slide 39: Slide 40: Slide 41: Slide 42: Slide 43: Slide 44: Slide 44: Slide 44:

QUESTIONS? Web: Blog: