Fundraising for Grassroots Things to know before you start

Dorit Lehrack The Vision Training Center of CANGO Three golden rules for fundraising Rule 1: be ready Rule 2: be confident Rule 3: be communicative

Dorit Lehrack The Vision Training Center of CANGO Ethical aspects of fundraising 1. Transparent being open, frankly, and truthful. 2. Accountable carrying and taking responsibility when s.th. goes wrong 3. Respectful respectful relations to both your donors and your beneficiaries

Dorit Lehrack The Vision Training Center of CANGO Principles of Ethical Influence Reciprocation – You then me, then you, then me Scarcity – The rule of the rare Authority – Showing knowing Commitment – starting points: Start small and build up towards voluntary commitments Liking – Making friends to influence people

Dorit Lehrack The Vision Training Center of CANGO Relationship fundraising is.. Making your donors to your friends getting to know your donors better making sure you meet their needs properly

Dorit Lehrack The Vision Training Center of CANGO The donor ladder! Four steps on a donor ladder become an ambassador become a supporter become a regular donor The first donation

Dorit Lehrack The Vision Training Center of CANGO 5 basic questions in a fundraising case WHOTarget group WHYthe reason for your case WHATOffer WHENTiming HOWDesign and ways

Dorit Lehrack The Vision Training Center of CANGO 5 reasons for domestic fundraising To increase your independence to spread your risk to build awareness to get your supporters for your case to withstand pressure