Endowment Fundraising for Public Broadcasting Judy Witt WFIU/WTIU Bloomington, IN.

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Presentation transcript:

Endowment Fundraising for Public Broadcasting Judy Witt WFIU/WTIU Bloomington, IN

Generate new funds beyond current membership base Otherwise not invested in the station Beyond broadcast area

Three Step Process Hook Find the person/cause who could open up an entire circle of contacts Circle Identify the prospective donors with a close relationship to the individual/cause Benefit Honor the individual/cause while creating a unique giving opportunity for the station

Josef Gingold Memorial Fund Violinist and Teacher Inspired several generations of performers

The Gingold Circle Former students and major performers

Al Cobine Recognition Fund Musician, composer and band leader Premier musical contractor

The Cobine Circle Former band members Celebrities Family members Co-workers College friends

The Reward Memorialize in perpetuity Support programming Digitize existing programs Produce new programs Funds for guest artists Educational Outreach Hire staff

Robert Samels Memorial Fund Announcer killed in plane crash Contributions surpassed $10,000

The Samels Circle Former announcers

The Brochure

Other Tools Letter signed by celebrities Reply card and envelope Website Newsletters Guides

Summary Don’t limit yourself to donors in your broadcast area.

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