E-Marketing and Internet Technologies Charting New Waters and Mapping our Treasures… “Sailing to Success” SS ImmunoLabs
The Online Passengers Are Out There… 8 in 10 internet users have looked online for health information, with increased interest in experimental treatments, diet, fitness and particular doctors 95 million American adults (18+) that use the internet look for health information 59% of women online read up on nutrition information 66% of users look for a specific medical condition Source: Pew Internet Report May 2005 SS Immuno Services - Exceeding Client Needs
Almost half of physicians in the US feel that the Internet has had a major impact on the way they practice medicine. Around 78% of US physicians now use the Net and their use is becoming more frequent. Over two-thirds of online physicians go online on a daily basis. 63 % of consumers would switch to a doctor with a Web site that offered credible content and appointment scheduling capabilities. According to Cozint Interactive, 40 % of physicians have a Web presence, but their sites lack the functional depth to serve consumer needs today. 25% of online physicians use to communicate with patients. Source: American Medical Association Study 2001 Expanding Physician Online Use Sighting Trends
Our Full Range of Services are Unmatched Our Competitors Offer Added Value Services Streaming video-audio Online video conferencing Live chat and support Online remote education Website syndication Website build referrals What’s New
Attracting and Serving More Passengers Reaching out with advanced client services in …
Over 200 Special Reports requests via the Web Over 300 e-Newsletter sign-ups Over 600 general Web requests answered Over 60 Liveperson requests Over 800 Members Forum message posts 57% growth in page views year-to-year comparison, doubling of monthly patient memberships A Phenomenal Wave of Growth! Internet-driven Client Statistics
A Health Community Built Anchors Away to A Thriving Internet Community Membership signups increased to six per day with daily message forum posts, promoting on-going communication and patient support. Example: A patient asked about annual re-testing through the members area forum with zero marketing effort! ‘04-’05 Patient memberships Over 1,000 Active Members
Below Deck and Under the Waterline, Ongoing Maintenance Ensures Smooth Sailing CST Communications SOP developed Broadcast Fax SOP updated Remote Education Process implemented Internet Membership SOPs updated Marketing Literature updated to include Spanish Additional disaster preparedness and recovery processes have been initiated. Documented Support Processes
The Journey to Success “It’s Full Steam Ahead!” Innovations DVD roll-outs with Web-based support Online video tutorials & presentations Online reqs & physician content merged Added physician membership features