Chapter 11 Proposals, Business Plans, and Special Reports 11.

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Presentation transcript:

Chapter 11 Proposals, Business Plans, and Special Reports 11

Chapter 11Krizan Business Communication ©20052 Why are proposals important to the business world?

Chapter 11Krizan Business Communication ©20053 Proposals can obtain funding for  Projects—internal or external  Entrepreneurs for business creation  Departments reorganization to promote expansion

Chapter 11Krizan Business Communication ©20054 Justify the following statement: “Proposal writers are risk takers.”

Chapter 11Krizan Business Communication ©20055 Proposals are gambles because they  Take time to develop  Are often rejected

Chapter 11Krizan Business Communication ©20056 Effective proposal writers assess  Possible success  Whether to proceed

Chapter 11Krizan Business Communication ©20057 Identify several factors contained in powerful, persuasive proposals.

Chapter 11Krizan Business Communication ©20058 Proposals should  Hold receivers’ attention  Explain proposal benefits  Give proof of benefits  Motivate desired action

Chapter 11Krizan Business Communication ©20059 Relate important content elements of proposals.

Chapter 11Krizan Business Communication © Elements for successful, persuasive proposals contain  Introduction  Content coherence  Report highlights  Action request

Chapter 11Krizan Business Communication © Why is the proposal summary crucial to success of proposal?

Chapter 11Krizan Business Communication © Proposal summaries give busy people a quick, complete overview.

Chapter 11Krizan Business Communication ©  Are prepared after proposal is written  Contain vital information from each major section Proposal summaries

Chapter 11Krizan Business Communication © What are the qualities of good business plan writers?

Chapter 11Krizan Business Communication © Business plan writers  Use all available resources  Complete thorough research  Include all key financial assumptions  Strive for accuracy  Are enthusiastic