Most Admired Companies 林昱汝 陳可桓

from FORTUNE A global business magazine published by Time Inc. Its regular publishing of researched and ranked lists is an industry benchmark

2010 Most Admired Company TOP

Most Admired Company TOP

Mission Goal Apple Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. Not to make money but to try to make great products.

Strategy Apple ‧ Ignore Your Critics: focus on building what they want to build, no matter the perceived cost. ‧ Turn the Ordinary into Something Beautiful: they reinvent the exterior of the product, focuses on the entire product. ‧ Justify Your Price ‧ Communicate in the Language of Your Audience

Strategy Apple ‧ Extend the Experience: From browsing to unwrapping they’ve built an experience that is nearly impossible to match. ‧ Build a Tribe Apple has built one of the most hardcore fan bases of any product and of any time. ‧ Become “The Name”: 1. A clear head start in terms of being first to market. 2. A USP that differentiates your product in a way that makes people wish it were first.

Mission Goal Amazon To be Earth’s most customer-centric company where people can find and discover anything they want to buy online. To use the internet to collapse all existing producer-to-consumer supply chains, and position themselves as the sole intermediary.

Strategy Amazon ‧ Product strategy: Divided into books, music, film and television products ‧ Pricing strategy: Discount price, commodity rebates, through the expansion of sales to make up for the discount costs to increase their profits ‧ Promotion strategy: Advertising, personal selling, public relations, sales promotion

Mission Goal Starbucks To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. To serve a great cup of coffee and have a positive impact on the communities it serves.

Strategy ‧ Perfect Cup of Coffee: Satisfying customers with its rich, delicious taste and aroma. ‧ Third Place: Creating a unique and relaxing atmosphere for people between home and work. ‧ Customer Satisfaction: That customers feel the uniqueness of enjoying their Starbucks coffee experience ‧ Smart Partnerships: Another way to grow your business is to partner smart. Starbucks

Strategy ‧ Creating a Starbucks Community: The Starbucks marketing strategy create a community around their brand. And the company strives to “personally” join in the discussions. ‧ Innovation: They add different flavors to their coffee, more food on menu, and even offer internet in the store. ‧ Brand Marketing: Focused on “word-of-mouth” advertising and letting the high quality of their products and services speak for themselves. Starbucks

Source Amazon Starbucks Apple