What Have We Accomplished? Positive energy = giving value to our members Membership growth – 211 from 70 Higher ratio corp to others (better mix) Quality,

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Presentation transcript:

What Have We Accomplished? Positive energy = giving value to our members Membership growth – 211 from 70 Higher ratio corp to others (better mix) Quality, consistent programming planned in advance Engaged/Expanded board of directors More money in the bank ($200K) Increased sponsorship 1 st Capital Connection completed, 2 nd on it’s way Retention, #1 in 2005 Became automated in our communication and administration

ACG MN Chapter Compared to National Charter Value is right Networking Strategic Activities Progress toward member mix (-) Not appealing to specific sets – corporate (CEO’s & Corporate Development) (-) More dynamic networking (-) Strategic topics RE: Increased Rev’s & profits (-) Getting true leaders to attend/join (-) Understanding value?

OUR VISION – What does success look like 3-5 yrs from now? Branded “everyone” knows about ACG Broader mix of members: __% __ % __% “Active” attendance % per mtg/quarter/yr Specific, focused, intimate networking (higher value) Compelling “how to” topics for learning (actionable) 100% growth in 3 yrs (400 members) Elected “best” chapter at Intergrowth Strong committee structure: Lots of leaders

APPROACH Segment audiences Hands on/interactive activities More specific topics “Sector” recruiting terms “Signature Event” once a year Partner with Wharton/Harvard to create events Broader meeting announcements

VISION: Our Balanced Scorecard Finances: Opening Capital $100K Investment Capital $100 Parking lot: How to use Investment Capital Membership: Service 50% - No more than 200 PEG 15-25% 100 Corporate 25-35% 100 Brand/Marketing: Third place after home & work Premier Association for corporate growth (more than acquisitions) in the Mpls/St. Paul area Healthy business community Growth of TC business community Sharpen the board Competitive analysis Co-sponsored with other groups Broadening of the announcements Leadership: 5 Committees: Specific leaders Membership Programming (Cap Con; Corp Planning) Sponsorship BOARD *Committee Committee Committee Committee Membership Programming Sponsorship marketing 4-6 person committee w/ chair person & board liaison * by-laws require this!

PROGRAMS = Topics & Techniques Strategically focused topics covered by recognized local and national speakers Create list of topics and then find speakers who fit the list Develop a format to guide speakers Brand the meetings: –Establish a budget for speakers –Education forums/workshops –PEG’s targeting local Companies in Portfolios = 300 MN companies

Year One – Where We Want To Be Marketing for Brand Leverage Ben Stein Add “Corp” development and topics to Capital Connection Wharton School leverage NW, Tuck, Harvard Committee structure by July 2006 Membership 260 Promote service networking - non-renewal after 12 months - Cap it at 200