Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, Taylor Made-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest in the world, after Nike.

Adidas Associated With Football Adidas sponsors Mats Hummels and many other players in association football One of the main focuses of Adidas is football kit. Adidas remain a major company in the supply of team kits for international association football teams and clubs, including Bayern Munich, Real Madrid, Chelsea, A.C. Milan. Adidas makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial molded.

FACTS In April 2013, Adidas and Opta Sports announced the introduction of a new football player type - the Engine. The Engine’ is the archetypical box-to-box footballer who covers every blade of grass, seeks goal scoring chances, and displays relentless energy from the first minute to the final whistle. In July 2014, Adidas and Manchester United agreed a world record $1.29 billion kit deal over 10 years starting from the 2015/2016 Premier League season.

About the FIFA World Cup 2014 20th FIFA World Cup 2nd time that Brazil will host the FIFA World Cup First World Cup to use goal-line technology 12 cities will host a total of 64 matches Spain are the defending champions Official Slogan “All in One Rhythm” Will be played from 12 June to 13 July 2014 Total cost – 14000 US$

Official Logo Named “Inspiration” Designed by Brazilian agency Africa Design shows three victorious hands together raising the world's most famous trophy Portrayal of the hands is also symbolic of the yellow and green of Brazil warmly welcoming the world to their country The logo was unveiled in Johannesburg on 8 July 2010. Some people have however criticised the design A Brazilian designer Alexandre Wollner says that it resembles a hand covering a face in shame

Official Ball Named ‘Adidas Brazuca’ Name was selected by a public vote that received responses from more than 1 million Brazilian football fans Brazuca received over 70 per cent of the vote The other names in competition were Bossa Nova and Carnavalesca Adidas is the official FIFA World Cup match ball supplier since 1970

Bosnia-Herzegovina, Croatia, Greece, Portugal, France ASIA The 32 teams to qualify for the World Cup are: EUROPE Netherlands, Italy, Belgium, Germany, Switzerland, Spain, England, Russia, Bosnia-Herzegovina, Croatia, Greece, Portugal, France ASIA Japan, Australia, Iran, South Korea SOUTH AMERICA Brazil (hosts), Argentina, Colombia, Chile, Uruguay and Ecuador CONCACAF United States, Costa Rica, Honduras, Mexico AFRICA Nigeria, Ivory Coast, Cameroon, Ghana, Algeria

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Host Countries South Africa 2010 Brazil 2014 Russia 2018 Qatar 2022

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