Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, 2006 Analysis of national policies on CSR, in support of a structured exchange of information on national CSR policies and initiatives Tender No VT/2005/063 Dr. André Martinuzzi, Dr. Reinhard Steurer

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, 2006 Overview 1.Who conducts the project? Introducing the Research Institute for Managing Sustainability 2.What is the project about? Outline and format of the policy analyses 3.Which topics will be covered? Outline of selected CSR policy topics 4.What are the next steps?

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, 2006  Vienna University of Economics and Business Administration The largest Business University in the European Union 25,000 students, 200 researchers, partner in international networks  Research Institute for Managing Sustainability Established in 1999 as „Research Focus“ Interdisciplinary research team Research areas: CSR, evaluation, governance, innovation  Interdisciplinary orientation Leads to holistic analyses and findings We approach CSR from a private and a public sector perspective We conduct comparative research regarding businesses and states Who conducts the project?

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, 2006 European Sustainable Development Network Office ( EASY-ECO - Evaluation of Sustainability – EuroConferences and Trainings ( The Austrian National Strategy for Sustainable Development scientific editing and process consulting Theory based evaluation of ‘EcoBusinessPlan Vienna’, Styrian Initiative for sustainable businesses and the Austrian Environmental Fund CSR in Central-Eastern Europe in comparison with Western Europe CSR-Austria guiding model – Process consulting and scientific editing Stakeholder Relation Management for Sustainable Development Development of CSR-teaching material for Austrian Universities A selection of recent projects on SD and CSR

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, 2006  To facilitate a structured exchange of information on EU CSR policy developments and on national CSR policies  Comparative policy analyses on three selected CSR policy issues conducted in the next 18 months  Each analysis consists of three steps: 1.Survey 2.Case studies 3.Synthesis  Support from a panel of experts  Discussion of results in CSR HLG meetings What is the project about?

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, st step: survey Survey of all EU MS (literature, telephone survey) regarding the selected CSR policy issue Characterize different policy instruments and approaches Derive a typology of different policy approaches Get a first idea about success factors and challenges Identify interesting or good practice cases Format of the policy analyses

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, st step: survey 2 nd step: case studies Analyse 3-4 interesting or good practice cases identified in the survey phase: Highlight relevant obstacles, drivers and success factors Facilitate an in-depth discussion of different approaches Facilitate the discussion on policy transfer and coherence among MS Format of the policy analyses

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, st step: survey 2 nd step: case studies 3 rd step: synthesis Synthesize survey and case study results (cross-case analysis) Derive hypotheses and preliminary conclusions on challenges and success factors Facilitate an in-depth discussion by the CSR HLG Provide outlook for subsequent analyses and assessments Format of the policy analyses

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, 2006 Pre-selected together with the chairs of the CSR HLG Important topics in the context of CSR policies They emphasise the „soft law character“ of CSR policies Facilitate the final selection of topics for the policy analyses Six CSR policy topics

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, Awareness raising 2.Codes of conduct 3.Reporting 4.Socially responsible investment 5.Public Procurement 6.Labels Six CSR policy topics CSR depends on importance perceived by businesses and their stakeholders Thus, raising awareness for CSR improves CSR delivery Dialogues, fora, campaigns, trainings and conferences CSR depends on importance perceived by businesses and their stakeholders Thus, raising awareness for CSR improves CSR delivery Dialogues, fora, campaigns, trainings and conferences

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, Awareness raising 2.Codes of conduct 3.Reporting 4.Socially responsible investment 5.Public Procurement 6.Labels Six CSR policy topics Prescribe ethical rules of business conduct Issued by businesses, international organisations, governments Most businesses develop their own codes Prescribe ethical rules of business conduct Issued by businesses, international organisations, governments Most businesses develop their own codes

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, Awareness raising 2.Codes of conduct 3.Reporting 4.Socially responsible investment 5.Public Procurement 6.Labels Six CSR policy topics From a reactive measure of damage control to a pro- active instrument of stakeholder communication Guidelines for reporting (GRI) Mandatory social and environmental reporting in some countries From a reactive measure of damage control to a pro- active instrument of stakeholder communication Guidelines for reporting (GRI) Mandatory social and environmental reporting in some countries

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, Awareness raising 2.Codes of conduct 3.Reporting 4.Socially responsible investment 5.Public Procurement 6.Labels Six CSR policy topics From a niche market to a major issue for the financial sector Aims at integrating ethical, social and environmental aspects into investment decisions Governments promote SRI through pension funds From a niche market to a major issue for the financial sector Aims at integrating ethical, social and environmental aspects into investment decisions Governments promote SRI through pension funds

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, Awareness raising 2.Codes of conduct 3.Reporting 4.Socially responsible investment 5.Public Procurement 6.Labels Six CSR policy topics Governments and public entities (such as schools, hospitals etc.) are important economic players By aligning public procurement to CSR criteria they set economic incentives and lead by giving a good example Governments and public entities (such as schools, hospitals etc.) are important economic players By aligning public procurement to CSR criteria they set economic incentives and lead by giving a good example

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, Awareness raising 2.Codes of conduct 3.Reporting 4.Socially responsible investment 5.Public Procurement 6.Labels Six CSR policy topics Informational devices that inform consumers about CSR performance Created by governments, NGOs and businesses Differences regarding subject of labels (environmental or social; process, product or company), monitoring and popularity Informational devices that inform consumers about CSR performance Created by governments, NGOs and businesses Differences regarding subject of labels (environmental or social; process, product or company), monitoring and popularity

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, Awareness raising 2.Codes of conduct 3.Reporting 4.Socially responsible investment 5.Public Procurement 6.Labels Six CSR policy topics Next steps Discussion and selection of 3 out of 6 topics First policy analysis until end of 2006 Results presented at the CSR HLG meeting in late 2006/early 2007 Next steps Discussion and selection of 3 out of 6 topics First policy analysis until end of 2006 Results presented at the CSR HLG meeting in late 2006/early 2007

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, Research Institute for Managing Sustainability Vienna University of Economics and Business Administration Fax: ++43/1/ For conducting the telephone survey and the case studies we depend on your collaboration thank you