Opt-Ez By: Alex Comstock and Gia Bersani

Opt-Ez Problem Current eye exam process Expensive Inconvenient Time consuming

Opt-Ez Solution Eye exam kiosks located in stores and malls across the nation. FREE eye check up Accurate Convenient and easily accessible

How’s it work Opt-Ez

Smartphone with Netra device attached Opt-Ez

Customers Type 1: Revenue Generators Optometrists Health and Personal Care Stores Type 2: Users Individuals who use our kiosks

Value Proposition: Optometrists and Other eye care professionals We send them patients Users We save them time, money, and the headache of going to the optometrist. Opt-Ez

Payment method Opt-Ez Number of peopleCharge 1-10Free service 11-25Monthly fee 25+Annual fee

Initial Costs Opt-Ez EyeNetra Device$30 Smartphone$100-$200 Tablet$200-$500 Website$5,000-$10,000

Opt-Ez Industry Eye care industry = $75 Billion 90% of Americans 45 years of age and older will require visual correction. Over 50% of Americans wear glasses or contact lenses 70% of the eye care market in the U.S. is provided by Optometrists Optometrists are projected to grow 33% between 2010 and 2020

Competitors Any apps that offer an “eye exam” Optometrists Other eye care and health care professionals Opt-Ez

Our Process Inputs member information They read instructions and/or watch instructional videos on tablet Take eye exam that takes two minutes Get results transferred to tablet Send/print results Use the ZocDoc mobile app to receive second opinion A free service Allows people to find nearby doctors who accept their insurance, see open appointment times, and simply click to book an appointment. Opt-Ez

Poten tial locations to start out: Wal-Mart Target Wegmans Tops Destiny USA (Mall in Syracuse) Walgreens Opt-Ez

Tiffany Is a 35 year old single mother of two young children, she lives in downtown Syracuse and drives a 1998 Buick Century. She works as an aid at James Square, where she constantly assists senior citizens and works hard to provide everything her children could ever need. She and her eight year old son suffer from headaches and could use glasses, but she doesn’t have insurance and can’t afford to even get her or her children’s eyes checked.

James Is a 45 year old business owner, husband, and father from Pittsford, NY. He drives a 2012 Ford Taurus and is a family man who loves to run on his free time. Due to his busy schedule he dreads having to take an hour out of his day to see the optometrist to get a check up on his astigmatism. Along with having better ways to spend his time he also has more important things to spend his money on. Opt-Ez

Thank You.

Optometrists Dr. Markowitz of Ithaca, NY. Said he would consider paying for a referral but it would depend on the validity of the device we use. Americas Best Contacts and Eye Glasses Said they would but it would be up to their corporate offices. Opt-Ez

EyeNetra Company founded by a group at MIT Media Lab Was developed for use in third world countries where access to an optometrist is extremely limited. Opt-Ez

Legality Currently doctors of optometry have regulations in place that prevent an optical diagnosis without an optometrist present Reason for calling it an eye check up Reason for not selling glasses and contacts right from our kiosks Opt-Ez

Future Have in place the infrastructure for when the legal obstacles are ironed out Kiosks will already be all over the nation Credibility will already be established Customer base will already be established Opt-Ez

TimelineTasks November 2012Finish correspondence with lead scientist of EyeNetra, Dr. Raskar, to see earliest date of purchase. December 2012Begin talks with Wegman’s about testing kiosks in their stores across New York. December 2012Begin designing kiosks, and purchasing materials. January 2013Implement the first two test kiosks in Wegman’s locations in Rochester and Syracuse. January 2013Begin marketing about the new kiosks. March 2013Analyze first 3 months of operations and make any necessary changes. June 2013Conduct 2 nd round of analysis, and based off success begin talks to open more kiosk.