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Presentation transcript:

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com WHAT EXACTLY IS A SPAM COMPLAINT?

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com HOW IS THE COMPLAINT RATE CALCULATED?

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com HOW DO COMPLAINTS IMPACT MY REPUTATION?

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com 1. SEND ONLY TO ACTUAL OPT-INS

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com 2. PAY ATTENTION TO THE CAMPAIGNS THAT GENERATE THE HIGHEST COMPLAINTS

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com 3. CLEAN YOUR LIST REGULARLY.

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com 4. SEND CONSISTENTLY.

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com 5. SET EXPECTATIONS… And Stick To Them!

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com 6. INCLUDE A “1 CLICK” UNSUBSCRIBE LINK AND A MANAGE SUBSCRIPTIONS LINK.

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com 7. MAKE IT EASY TO UNSUBSCRIBE

Visit for Marketing and Deliverability Tips, Tools, & Trainingwww. Delivered.com Learn more about how spam complaints impact your reputation, visit: Remember to sign up for the FREE Delivered Pulse newsletter for articles, tips, and resources for marketers. ns/pulse-subscription-center. ns/pulse-subscription-center HOW COMPLAINTS IMPACT YOUR REPUTATION