Cultural Awareness Jen Walter
What is Cultural Awareness? Developing sensitivity and understanding of other ethnic groups Different from cultural knowledge and sensitivity
What is cultural knowledge? Familiarization with other ethnic group’s culture
What is cultural sensitivity? Knowing differences as well as similarities Doing this without assigning values
How is it applied in the workforce? Many Companies work internationally Requiring employees to know other cultures Increasingly diverse workforce Cross-cultural training and orientation are imperative
Training Identify personal values Understand differences Be open to changes and diversity Do
Training Ignore culture Rely solely on cultural norms Do not
Why is it important? Employment International traveling International corporations Globalization
Cross-Cultural Issues France, Middle East and Japan-12% China-11% Germany-9% Italy-6% Spain 5% South East Asia-4% Korea-3% Britain-2% Other-20%
How Companies Establish Cultural Awareness
Sources training.htm training.htm ial.co.uk/images/relofailure.JPG&imgrefurl= ntial.co.uk/cultural-services/articles/expat-cultural- training.html&h=283&w=415&sz=22&hl=en&start=24&tbnid=0A AZiARuR8aJIM:&tbnh=85&tbnw=125&prev=/images%3Fq%3Dc ultural%2Bawareness%2Bcharts%26start%3D20%26gbv%3D2 %26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN ial.co.uk/images/relofailure.JPG&imgrefurl= ntial.co.uk/cultural-services/articles/expat-cultural- training.html&h=283&w=415&sz=22&hl=en&start=24&tbnid=0A AZiARuR8aJIM:&tbnh=85&tbnw=125&prev=/images%3Fq%3Dc ultural%2Bawareness%2Bcharts%26start%3D20%26gbv%3D2 %26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN cultural-challenges.html cultural-challenges.html