Impact of city-wide conventions on luxury hotels in Miami. Ryan Jove Craig S. Wright.

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Presentation transcript:

Impact of city-wide conventions on luxury hotels in Miami. Ryan Jove Craig S. Wright

Background Art Basel SOBE Wine & Food Festival International Boat Show Winter Music Conference Ultra Music Festival

Literature Review Citywide conventions all over the world Provide economic stimulus Art Basel – Rates jump to over $1000/night South Beach Wine & Food – 2,100 hotel rooms – 88% booked in advance

Methodology 5 Luxury Hotels Qualitative Research Informational Interview Open-ended questions

Sample Hotel # RoomsLocationAwards W South Beach 311South BeachAAA 4 Diamonds Setai 135South BeachAAA 4 Diamonds Mandarin Oriental 295BrickellAAA 5 Diamonds St. Regis 243Bal Harbour Most Anticipated Hotel Opening 2012 Four Seasons 221BrickellAAA 5 Diamonds

Interview Questions 1.In your opinion, how do citywide conventions affect your business here in Miami? 2.What is the demand for luxury accommodations during these citywide conventions? 3.How does your hotel demonstrate marketing for citywide conventions?

Analytics Hotel 1Hotel 2Hotel 3Hotel 4Hotel 5 Question 1 Question 2 Question 3 Question 4 Matrix Analysis: *Input information gained from interviews

Contacts Craig Wright Ryan

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