Robert Stephenson Section 004. Chrysler Goup LLC Automotive Industry Major competitors: GM, Ford Motor Company, Toyota, Hyundai, Mercedes, etc.

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Presentation transcript:

Robert Stephenson Section 004

Chrysler Goup LLC Automotive Industry Major competitors: GM, Ford Motor Company, Toyota, Hyundai, Mercedes, etc.

Company History In the early 1920’s, Maxwell Motor company hired Walter Chrysler to “rescue” or reorganize the company. The first Chrysler vehicle was launched in January, Chrysler Corporation was officially founded on June 6 th, Chrysler Corporation served as Redstone Arsenals prime contractor from the 1950’s to the 1970’s.

Ownership/Financial Problems In 1998 Chrysler partnered up with Daimler-Benz AG to create DaimlerChrysler. In 2007 Chrysler was sold by Daimler to Cerberus Capital Management which later became Chrysler LLC. In 2008 Chrysler LLC went bankrupt and received bailouts from both President Bush and Obama. On June 10 th, 2009, Chrysler LLC got out of bankruptcy when it was sold to Fiat to form an alliance which is now known as Chrysler Group LLC.

Ownership CEO: Sergio Marchionne CFO: Richard Palmer Senior VP: Doug Betts CEO Dodge: Reid Bigland CEO Chrysler Brand: Saad Chehab CEO Ram Truck Brand: Fred Diaz CEO SRT Brand: Ralph Gilles CEO Mopar: Pietro Gorlier CEO Jeep: Michael Manley

Subsidiaries

Products Chrysler: 300, 200, Town & Country. Dodge: Challenger, Charger, Caliber, etc. Ram Trucks: Ram 1500, 2500, Jeep: Grand Cherokee, Wrangler, Liberty. SRT: Charger, Challenger, Viper. Fiat: 500c, 500 by Gucci, 500 Abarth.

Products (cont’)

Global Presence Chrysler group has 28 manufacturing plants worldwide. It’s the 16 th largest automotive manufacturing company worldwide. It’s currently ranked 59 th in the Fortune 500 rankings. Headquarters in Auburn Hills, Michigan.

Advertising and Franchising Strategies Chrysler Building, New York, NY. Greater Greensboro Chrysler Classic

Financial Information You can’t invest in Chrysler anymore because it’s stocks were bought out by Fiat. Symbol: F.MI (MI stands for Milan which is an Italian market) Previous close: 4.67 Open: year target est: 5.13 Market Cap: 5.82B Sales have increased a combined 43% in the past two years since Chryslers near downfall in 2009.

Predictions for the future?

Questions?