Ali Al Saqqa General Manager, MEA Your MOBILE Strategy!

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Presentation transcript:

Ali Al Saqqa General Manager, MEA Your MOBILE Strategy!

GOING MOBILE

SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH GOING MOBILE ! JORDAN Reach stats Feb 2014

SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH GOING MOBILE !

SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH GOING MOBILE !

SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH GOING MOBILE !

SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD GOING MOBILE ! Ask yourself: Who are my target market? What are my target market spending most of their time on? Apps / sites? Why am I establishing my mobile presence?

SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD GOING MOBILE ! Mobile App or a Mobile Site? Nielsen : Research found that retailer’s mobile sites are up to two times more popular than apps Google Survey: 65% of smartphone shoppers preferred to use mobile web to mobile apps for shopping In order for you to run, you need to first know how to walk!

SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD GOING MOBILE ! Making Money from Apps 93% of downloaded apps in 2013 (globally) are free apps ! 76% of revenue generated from apps (globally) in 2013 is from in- app purchases To make money from apps, publishers must maintain customer satisfaction through superior app performance and design, then monetize though advertising and in-app purchases

Advertising on Mobile

Mobile Advertising 5 RULES of Thumb!

Mobile Advertising One Size DOES NOT Fit All !

Mobile Advertising UNDERSTAND your objectives !

Mobile Advertising NEVER work with 1 or 2 partners only

Mobile Advertising TRACK Beyond The Click !

Mobile Advertising For the love of GOD I BEG you Stop redirecting users from a mobile banner to a website !

Ali Al Saqqa General Manager, MEA THANK YOU !