Podcasting

Seminar Questions  What questions or concerns do you have about recording or publishing your podcast?  Discuss any practical tips for publishing and recording podcasts.  What challenges do you foresee recording or publishing your podcast?

Unit 8 Project  Produce a 2-5 minute podcast based on the latest draft of the script you began developing in Unit 6. Then do the following:  Post the script into the Unit 8 project section.  Attach the podcast file to the Unit 8 dropbox  Make sure your name is in the file name.  Acceptable audio podcast formats include MP3 and AAC.  Acceptable video podcast (“vodcast,” “vidcast,” or “vcast”) formats include MP4, M4V, and MOV.  You may add music and/or images to the podcast only if you own the copyright or it is in the public domain.

Looking forward---Final Project  The final project, due in Week 11, provides you with the opportunity to demonstrate both your understanding of the subject and your ability to use your new, digital tools in a practical way.  You will submit a completed blog site that contains the information listed un der the Final Project Information on the course blog.

For Discussion  What questions or concerns do you have about recording or publishing your podcast?

What makes podcasts desirable?  Listen while doing something else  Time-shifted content (Think TiVo for audio content)  Narrowcasted audiences (the long tail)  Detached from the computer  Alternative content  Unregulated content  Listen while doing something else  Time-shifted content (Think TiVo for audio content)  Narrowcasted audiences (the long tail)  Detached from the computer  Alternative content  Unregulated content

What businesses are podcasting?  The Walt Disney Company  General Motors  Purina  Virgin Atlantic  Oracle  The Walt Disney Company  General Motors  Purina  Virgin Atlantic  Oracle  TV Guide  Jupiter Research  Macromedia  BMC Software  iPressRoom  TV Guide  Jupiter Research  Macromedia  BMC Software  iPressRoom

For discussion  Discuss any practical tips for publishing and recording podcasts.

For discussion  What challenges do you foresee recording or publishing your podcast?

The technology bit  The bare minimum  A USB microphone (about $9)  Recording / editing software (free)  Audacity (Mac and Windows)  The bare minimum  A USB microphone (about $9)  Recording / editing software (free)  Audacity (Mac and Windows)

ID3 tags  A tagging format for MP3 files  Metadata includes:  Title  Artist  Album  Track  View them in players  PC (iTunes, etc.)  Digital devices (iPod, etc.)  A tagging format for MP3 files  Metadata includes:  Title  Artist  Album  Track  View them in players  PC (iTunes, etc.)  Digital devices (iPod, etc.)

Market your podcast  Get listed  Drive traffic to the podcast site  Produce promos  Get listed  Drive traffic to the podcast site  Produce promos

Co-hosts and interviews  Use Skype (  Free, high-quality Voice over Internet  Supports conference calls  Recording requirement:  Complex “Virtual Audio Cables” setup, or  HotRecorder ( or  Use a mixer  Use Skype (  Free, high-quality Voice over Internet  Supports conference calls  Recording requirement:  Complex “Virtual Audio Cables” setup, or  HotRecorder ( or  Use a mixer

Resources  Podcast411  Includes tutorials, links to podcasts, directories and much more!

Other links on podcasting  ting.html

Link for creating podcast graphic  tools.com/podcasts-graphics.htm

Business Podcasting

The communications role  Strategize the podcast  Audience  Goal(s)  Focus  Find a host or hosts  Develop a format  Draft agendas  Coaching  Strategize the podcast  Audience  Goal(s)  Focus  Find a host or hosts  Develop a format  Draft agendas  Coaching

Potential uses  Corporate news updates  Product-focused content  Customer-focused content  Corporate news updates  Product-focused content  Customer-focused content

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