ULSTER COUNTY TOURISM P RESENTATION FOR A DVISORY B OARD M AY 14, 2015 R OCKING H ORSE R ANCH R ESORT H IGHLAND.

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Presentation transcript:

ULSTER COUNTY TOURISM P RESENTATION FOR A DVISORY B OARD M AY 14, 2015 R OCKING H ORSE R ANCH R ESORT H IGHLAND

T OURISM D IRECTOR ’ S R EPORT R ICHARD J. R EMSNYDER

2015 Travel Guide 120,000 guides to be distributed Three NYS Thruway stops, Ulster County, Westchester County, Rockland County, New Jersey and Pennsylvania U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

Recent Publicity For Ulster County Cover Story - AAA Car & Travel Magazine - May/June Hartford Courant Travel Section - May 17 - full- page feature and ad National Edition of Golfing Magazine Spring Feature on Golf Courses. Travel Classics Travel Writers' Conference, May , Westchester County U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

Summer Advertising Campaign 1010 WINS Radio (May 25 – July 5) $35,000 Budget 108, :30 spots 66 live read sponsorships #1 AM Station in NYC Metro for Adults (UCT’s Target Demo) Annual increases in website visits from NYC market points to effectiveness of campaign

Hudson Valley Magazine $8,625 Budget 5, 1/3 page Insertions (June – October) Better distribution in HV, Westchester and NYC Readership info: $266,800 Avg. Household income 61% Female U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

New Responsive Website Why? Current site built in Outdated Increased visits from smart phones and tablets Outdated user experience New Site Features Responsive - Same content on desktop and mobile Updated database Clean and organized experience – no clutter U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

A DVERTISING BUDGET B REAKDOWN

Ellenville Million Met with Task Force in March and April to discuss tourism opportunities Conducted SWOT to facilitate discussion about key marketing messages among key stakeholders Produced document that included recommendation for a sustainable marketing program for the Ellenville/Wawarsing region U LSTER C OUNTY T OURISM T OURISM D IRECTOR ’ S R EPORT

D EPUTY D IRECTOR ’ S R EPORT F RAN D E P ETRILLO -S AVOCA

U LSTER C OUNTY T OURISM D EPUTY D IRECTOR ’ S R EPORT Burning of Kingston Organization Committee Travel Guide Website Maintenance Supervising Intern Program

U LSTER C OUNTY T OURISM D EPUTY D IRECTOR ’ S R EPORT Tour Groups / Travel Writers Ulster Representation of HVT Board Trade Shows, Fairs & Festivals

Thank You!