1 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) The EU Training Programme for Turkish Chamber Executives CE-marking and SME’s Added value services Mr Henk de Pauw, Eurochambres expert Ankara, 18 June 2009 Istanbul, 19 June 2009

2 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Reasons for CE-marking Not much of a choice: compulsory The bigger the brand: the smaller the CE- marking –Well-known brands do not need (CE)marking, but rely on their brand name to instill confidence Conclusion: When entering a new market as an unknown, use the CE key

3 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Reasons for CE-marking Existing exporters benefit most: they are already using CE For local producers, CE is new, therefore they will incure expenses Conclusion: Incentive for exporting: why stick to the local market?

4 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Reasons for CE-marking CE-marking is the carrot, product liability the stick. Manufacturer has a wide range of liberties, but is ultimately responsible for his product With compulsory standards: the manufacturer knew when he was in compliance. Now more difficult. SME’s do not have a legal departement. Could be ordered to withdraw his product.

5 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Standards are voluntary (or are they?) Standards benefit mass production (made in China) Not always available for niche or unique or tailored products. Facilitate entry in the market (presumption of conformity) Standards are imposed by the client and/or consumer

6 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) When to adopt CE Rhetorical question. Early adopters: hare and turtle. First adopters are big exporting firms. Usually little choice for SME’s: driven by big clients. Learn early, adopt late

7 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) How: quality vs CE There is no real freedom of choice in the conformity assessment methods (modules): the way you produce and which quality system you run, will determine the module of choice. Conclusion: use CE-marking to develop your quality system.

8 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) How: quality vs CE Don’t let the tail wag the dog CE doesn’t need quality, but it helps Without quality systemWith quality system Mass prod.TailormadeMass prod.Tailormade Module A B+C B+F G B+D (ISO 9002) B+E (ISO 9003) B+D (ISO 9002) H (ISO 9001)

9 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Notified bodies are mandatory. Or are they? It’s a free market: shop around! Currently only limited number of NB’s in Turkey (TSE, Türk Lloydu, TCMB + EU) Cheapest is not always best –Easy and cheap notified bodies do not provide added value. –Tough notified bodies are expensive, in the invoice and the work involved Conclusion: Chose the notified body that gives confidence to the client

10 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Notified bodies are mandatory. Or are they? BEST study Range of products (washing machines, TV, Mobile elevated work platforms, toys, also non-harmonised) 2 small member states (BE and DK), 2 large (FR and DE)

11 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Minimum, average and maximum cost of conformity assessment for metal working machines

12 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) CA-services by CCI’s Simple advice: you ask, we deliver. Standards search. Awareness raising activities

13 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) There are no stupid questions… Q: Where can I buy the CE-sticker ? A: Don’t answer questions: solve problems.

14 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) One fool can ask more questions… Q: We produce PLC controllers for hydraulic bench presses. Does the earthing wire have to be coloured yellow/green? A: Don’t try to know everything, know everyone who knows something.

15 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Standards search Get the english/french translation of their product description Start with the basic A-standard, fill in the blanks Use both a word search or a directory search (ICS-codes, or by directive) Become a member of your national standards body

16 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) I am but a simple CCI. What can I do… The SME knows his product better than anyone else. SME’s hate administration, but can talk hours about the technical bits. EICs can talk hours about administration, but have no technical background.

17 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) I am but a simple CCI. What can I do… Scope of the directive The manual The declaration of conformity Hazard analysis Conformity Assessment Modules Technical Construction File The labeling

18 Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0) Thank you… Please feel free to contact us Added value services With the support of the European Commission Eurochambres Chamber House 19 A/D Avenue des Arts B-1000 Brussels Belgium Tel: +32 (0) Fax +32 (0)