Welcome!

What is Public Relations?

Public Relations as defined by PRSA…  Functions to “help an organization and its publics adapt mutually to each other.”  As a management function it includes  anticipating,  analyzing and interpreting public opinion;  counseling management;  developing programs that inform public understanding; and  planning and implementing an organization’s efforts to influence or change public policy.

What PR Professionals do…  PR pros look for opportunities to deliver appropriate messages to their audiences.  This may include planning events or speaking engagements.  You may find yourself "pitching" story ideas to reporters to get them interested in covering subjects important to your client or company.  Other days may have you working on the strategy of an overall communications program – in essence, what you'll release when.

Public Relations Jobs…  Public Relations Specialist  Marketing Assistant  Account Executive  Campaign Speech Writer  Media Planner  Lobbyist  Press agent  Publicist

Public Relations Student Society of America Toledo Chapter

Mission  The Society’s mission is to serve our members by enhancing their knowledge of public relations and providing access to professional development opportunities; and to serve the public relations profession by helping to develop highly qualified, well-prepared professionals.

Vision  The PRSSA vision explains how we have become and will remain the premier pre-professional organization for students in public relations.  Growth — Becoming the largest, most respected and widely recognized organization for pre-professional students with an interest in public relations.  Education — Enhancing the future professional through classroom preparation, leadership and experience.  Advancement — Moving the public relations profession forward through public awareness, meaningful ethics and diverse representation.  Relationships — Aligning with PRSA and forming a free interchange of ideas through professional relationships, practical training and mentoring.  Students — Providing members with national, regional and local opportunities to network, share ideas and grow professionally.

Executive Board  President  Cassie DeYoung  Vice President  Sam Watson  Vice President of Professionalism  Josie Schreiber  Vice President of Fundraising  Miranda Hassen  Vice President of Member Services  Alvin Obems  Faculty Advisor  Fatima Simon UT Communications Professor  Professional Advisor  Larry Burns UT Vice President of External Affairs

What our chapter does…  Professional speakers  Network  Workshops  Fundraisers  Student Organization Gala  Agency Tours  National Conference

Meetings  Are every other Monday  From 8 p.m. to 9 p.m.  In Student Union Room 2591  Usually a speaker or workshop  Announcements

Member Benefits  Enhance your education  Events  Leadership  Scholarships and Awards  News and Intelligence  Writing  Broaden your network  Events  Social Media  PRSA Sponsor Chapters  Champions for PRSSA  Launch your Career  PRSA Jobcenter  Internships  PRSA Associate Membership  PRSA Sections

Membership Benefits with our Chapter  Attend luncheons with professionals in the PR field  Access to PRSSA website  Scholarships  Job/Internship Search  Member Directory  National Publication  Agency Tours  National Conference  Regional Conferences

To obtain Member Benefits…  Dues  $70 for whole academic year  $50 goes to nationals fee  $20 goes to chapter fee  Reminder: you don’t have to pay dues if you only want to attend meetings

Sept. 22 Meeting’s Speaker  Kelly Garrow  Kelly Fritz Garrow has been director of communications at the Toledo Museum of Art since 2009, and oversees marketing, public/media relations and digital communications.  Under her leadership, the Museum was named “American’s Favorite Art Museum” by the readers of online blog Modern Art Notes. The Museum has received a number of communications awards from the Advertising Club of Toledo, Women in Communication, the Ohio Museum Association and the American Alliance of Museums over the past three years.

Questions?