1 Partner Product Workshops Thursdays, 2pm EST

Inbound Marketing Overview Recognition Training Program Announcements/Calendar Agenda Attitude/Final Thought 5 2

The Inbound Marketing Overview

YOUR COMPANY NAME & location What do you do (quick 1-2 sentence pitch about the company) What is Inbound Marketing? – why is Inbound Marketing necessary to be successful in business today? What is HubSpot? – How does HubSpot help your customers do inbound marketing more effectively? How does have an agency partner add value to your HubSpot experience – How does it ensure long-term, sustainable success with Inbound Marketing How do you help your customers succeed with HubSpot? Company logo

3 Who are we? Why are we here? 2 What is inbound marketing? What is Hubspot? What’s a Hubspot VAR? 4 1

HubSpot Methodology 1.Creating content 2.Creating offers and conversion points 3.Activities to move leads in to customers 4.Closed loop analytics

HubSpot Software Let’s jump in: High level overview of the tools Deeper dive – 3 tools Tool 1 Tool 2 Tool 3

Dedicated Client On-Boarding Training Collaboration Support to Help You Close Deals A Proven Path Ongoing Training What is a HubSpot VAR?

VAR Inbound Marketing Success Story

Shelley Pringle is principal and founder of Polaris PR Inc. We’re a hybrid agency that helps clients build their profile, get found online and convert leads into customers. | linkedin.com/shelleypringle

13 POLARIS PUBLIC RELATIONS HubSpotter Since: June Shelley Pringle: Principal Number of HubSpotter Powered Clients : Onboarding our first client now Success with HubSpot: UV +136%; Visits to contacts +594%

14 POLARIS PR’s G P C T Goals For HubSpot: Plan/Strategy: Challenges You Faced Before HubSpot Increase revenue 300% in 18 months; Move from project- to retainer-based clients (0 in June); Add additional expertise to agency services Use Polaris PR case study to show new clients the benefits of inbound marketing Behind the times; Difficult to show ROI of traditional PR & social media Timeline It’s taking longer than we thought; Difficult to create good content regularly; Need to leverage online efforts more with offline

Web visits: + 136%; Visits to Contacts: +594%

16 Polaris’ Inbound Story Securing our first HubSpot customer HubSpot’s process connected the dots between PR, social media and the bottom line This opportunity didn’t knock at the best time—we weren’t yet certified. Strategy trumps tactics; Work with your Channel Manager; 1 step ahead of your client is OK Augment our core services of strategy & content creation with SEO & PPC

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