UKOLN is supported by: Introduction To Blogs And Social Networks For Heritage Organisations: Introduction To The Workshop Brian Kelly UKOLN University of Bath Bath, UK This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ asva-2008-blog-workshop ' tag by-nc-sa

2 Contents Introduction About the Workshop Facilitator About the Workshop About You Overview of Key Blogging Concepts Case Study Reasons For Having a Blog Beyond Blogs What are the Issues and Barriers? Addressing the Issues Sharing Best Practices What Next? Introduction

3 About The Workshop Facilitator Brian Kelly: UK Web Focus: a national advisory post Long-standing Web evangelist (since Jan 1993) Based at UKOLN, University of Bath, with remit to advise HE/FE and cultural heritage sectors Interests include Web 2.0, standards, accessibility and overcoming institutional inertia Facilitator of blog workshops on Using Blogs Effectively Within Your Organisation at Museum & Web 2008 and Using Blogs Effectively Within Your Library at ILI 2007 conferences Current holder of IWR Information Professional of the Year award Introduction

4 About The Workshop By the end of the workshop you should: Be aware of key blogging concepts and tool Have learnt about ways in which blogs can be used within a library environment Have identified potential barriers to the deployment of blogs within an institution Have heard about and discussed strategies for overcoming barriers Have learnt about tools and techniques for measuring a blog’s impact and success. Have heard about and discussed best practices for developing a sustainable blogging service Have had the opportunity to make plans for launching or enhancing your blog service Introduction And have a set of materials & resources which you can use for in-house training purposes

5 Timetable Draft timetable: Introduction Case studies Why have a blog for your heritage organisation? Tea break What are the issues which need to be addressed? Addressing the issues Deployment strategies Sharing best practices Conclusions Note: Subject to change! Workshop is intended to be interactive Introduction

6 About You Please: Introduce yourself (your name, who you work for and what you do) Describe your interests in and experiences of blogs and blogging, social networks etc. Say what you hope to gain from the workshop Introduction

7 Key Blog Concepts (1 of 4) What Is A Blog? A blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Blogging Wikipedia definition Note that blog software can be used for other purposes (including building conventional Web sites). We will focus on conventional understanding of a blog. See also handout

8 Key Blog Concepts (2 of 4) Providing a Blog Blogs can be provided by: Installing software locally (open source or licensed) Using an externally hosted service (Blogger.com and Wordpress.com are popular) Using existing systems (e.g. a VLE, a CMS, etc.) which has blog functionality provided Using social networking services (e.g. Facebook, MySpace) which providing blogging or similar functionality Blogging

9 Key Blog Concepts (3 of 4) Reading Blogs Blog readers can: Visit a blog site (conventional approach) Use an RSS reader, which can be web-based (e.g. Bloglines, Google Reader, etc.) or a desktop RSS reader (e.g. Blogbridge) Via a blog aggregator – view posts from lots of blogs Use a mobile device (e.g. PDA, mobile phone, etc.) Have blog posts delivered using Blogging

10 Key Blog Concepts (4 of 4) Finding Blogs I find blog posts (including links to my posts) using: Technorati Google blogger web comments Blog directories Referrer links to my blog … Blogging Technorati is to the blogosphere what Google is to Web space

11 Questions Any questions or comments: About the workshop? About what a blog is and how blogs ‘work’? Note a summary of blog concepts is given in the UKOLN briefing document no. 2 on “An Introduction To Blogs” See Note a summary of blog concepts is given in the UKOLN briefing document no. 2 on “An Introduction To Blogs” See