Opportunities India Phase V Our Message: We are here to discover what kind of training Indian airlines want to see in their applicants - so we can tailor.

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Presentation transcript:

Opportunities India Phase V Our Message: We are here to discover what kind of training Indian airlines want to see in their applicants - so we can tailor our programs to suit We are here to invite recruiters to form partnerships with us We are here to communicate to prospective Indian commercial pilot students what Canada has to offer them

Opportunities India Phase V What we have done in Phase IV Published ads and articles about Canadian Flight Training recruitment in Indian Newspapers and magazines. Developed marketing collateral for distribution at Trade shows and Educational Shows Created a multi-media video/DVD which is currently posted on You Tube Created ads onPPRuNe chat website and google ad words campaign

Opportunities India Phase V What we have done in Phase IV Developed the Flycanada.org website driving International students directly to ATAC schools involved in the project Have had an in-country contractor supporting our mission in India and providing consultation services to ATAC members Met with Industry Associations, Indian Banks, Airlines Government agencies both Indian and Canadian to communicate our objectives

Opportunities India Phase V Where are we with Phase V of the Project? Global Opportunities for Associations – 2011/2012 Project Approved Two Activities currently approved under the DFAIT GOA Program Travel dollars for direct recruitment of Indian Students to Cdn flight Schools - $104,486 consisting of $52,243 industry contribution Research Paper – gather market intelligence on pilot training in Brazil and to identify the dollar potential by customer - $10k with $5k industry contribution

Opportunities India Phase V Where are we with Phase V of the Project? The ATAC mission earlier this year has provided a very comprehensive list of contacts and potential venues available to companies interested in participating in the 2011/2012 GOA initiative and sharing project costs with the approved funding In Phase IV video and printed marketing collateral were developed which can be used by ATAC schools focused on International Marketing