Impacting Sales and the Delivery of Digital Content with Learning Management Systems Pat Walkington, Moderator

Panelists Jeff Borden Senior Director of Teaching & Learning, Pearson eCollege William Kelly CEO, Learning.com Ferdi Serim Director, Professional Development Programs Pinnacle/GlobalScholar Bryan Falcon Executive Vice President, HAIKU Learning Systems, Inc.

Key Points of Discussion Company’s purpose behind the development of its Learning Management System (LMS) –Market opportunity –Some companies on this panel have developed their LMS Systems to work with their content as well as other publisher’s content –Others have build their LMS systems to sell directly to schools and districts Brief overview of each LMS –How content works within an LMS Business Models of LMS providers –Working directly with districts to help them manage their content –Selling content as a way to add value to the LMS LMS company’s criteria for working with other content providers