Copyright © 2014 by The University of Kansas Using Direct Mail.

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Presentation transcript:

Copyright © 2014 by The University of Kansas Using Direct Mail

Copyright © 2014 by The University of Kansas What is "direct mail"? Direct mail is a type of direct marketing and part of social marketing, used to obtain information or a donation from the prospect.

Copyright © 2014 by The University of Kansas Why should you use direct mail? It's cost efficient. Consumers and businesses are receptive to direct mail. It is a powerful revenue-building tool. It works. It can be focused on a target audience. It has predictability and measurability.

Copyright © 2014 by The University of Kansas What goes into the direct-mail package? The Envelope The Letter The Reply Device The Return Envelope Other Enclosures

Copyright © 2014 by The University of Kansas How do you put together a direct-mail package? Compile or buy a mailing list. Plan the goals and strategy for your direct mail package. Decide on a format. Determine the budget. Create the package. Print it. Mail it. Follow up.

Copyright © 2014 by The University of Kansas How do you know if the mailing was effective? Test 6 key things: Offer Cost Package Copy Timing Mailing List Identify your variables Track your results