THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.

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Presentation transcript:

THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER

The Promotional Mix combination of the different types of promotion a business or organizations uses to promote its products Promotional Mix Advertising Sales Promotion Direct Marketing Publicity Personal Selling

The Promotional Mix Advertising – any PAID form of non-personal promotion of ideas, goods, or services by an identified sponsor Sales Promotion – a short term incentive to get customers interested in buying a product Direct Marketing – marketing activities to sell products directly to customers through the use of a customer database Publicity – the FREE mention of a product or company in the media Personal Selling – direct communication by a salesperson to potential customers either in person, by telephone, or

Activity Apply the Promotional Mix to your Fantasy Football team: Advertising Sales Promotion Direct Marketing Publicity Personal Selling