GE Aviation Expansion Group B: Christina Beer, Rocky Grewal, Bunny Hu, Sam Schneider
GE Aviation Founded in 1917 Headquartered in Cincinnati, OH Industry leader in aircraft engines Over $18B in revenues Over 26,000 employees
Commercial Services OnPoint ℠ Solutions Maintenance Material TRUEngine™ Flight Efficiency Services
Expansion Frankfurt is the busiest airport in Germany by passenger traffic Third busiest in Europe Expand office space in Frankfurt Dollar value is rising compared to the euro
Use of Space Office for engine services at Frankfurt Airport Call Center Monitor and predict need for maintenance
Requirements
Class A office space 100 people 2,000 – 2,500 square meters Cubicles, meeting rooms, reception area, mail room, restrooms
Technology Requirements Number of monitors Wifi Technology Hub Videoconferencing
Owning vs. Leasing Preference of leasing because… Financial benefits Maintaining capital Deductibility of lease payments Flexibility of size and location overtime Removing property management risks
Location Southwest side of Frankfurt Close to airport Close to residential area
Office Space Examples
Gateway Gardens Located at the Frankfurt Airport, direct access € 33,000 for 2,000 m 2 Conference room, parking available
Das Objekt Located at the Frankfurt Airport € 35,000 for 2,000 m 2 Electrical installation, conference areas, Canteen with various foods, restaurant Parking available but costs money
Schumannstrasse €30,000 per month Located in Frankfurt 24/7 access, meeting rooms Wifi, telephone, broadband Virtual office options
Schumannstrasse Access to car parking Public transportation access Multilingual staff Postal and copying room
Lyoner Strasse €25,000 per month Modern, light and airy offices fitted with good communications systems
Lyoner Strasse Videoconferencing, virtual office options, conference facilities Broadband internet 24/7 access Located in Frankfurt
An Der Welle This centre offers an ideal working environment Completed infrastructural facilities AV equipment, car parking, security system, gym Located in the Frankfurt District Next to the Alte Oper The estimated price can be affected by a number of factors
An Der Welle Working environment provides a link to the airport The efficient transportation system The relative distance away from the throng of the town Adequately space Feasible for cubicles and the technology department
Beethovenstraße Fully equipped and serviced offices which are immediately operational Completed infrastructural facilities AV equipment, car parking, security system, gym Located in the Westend of Frankfurt An exclusive business address in the city The estimated price can be affected by a number of factors
Beethovenstraße This location is more towards the west-end of the city and is in line with the south-west area The area is easily accessible Firm have suitable footing in the region Utilize the city spaces well enough and redesign capabilities of the office maintains the prospect of expansion
Cincinnati Market
Scripps Center 20,185 SF $292, per year ($14.50 PSF) Amenities include great views, building concierge, fitness center, salon, Servatii, Bagel Stop, common conference room, on-site management, on-site parking, and on-site ATMs. Located in the Central Business District of downtown Cincinnati
Cincinnati Market Anderson Professional Centre 24,575 SF $479, per year ($19.50 PSF) Built in 2005 and the premises was renovated in No earnings tax
Cincinnati Market Great American at Queen City Square 26,649 SF $626, per year ($23.50 PSF) Built in 2011
Real Estate in Germany
Real Estate Outlook in Germany 8 major centers for commercial offices: Berlin, Cologne, Dusseldorf, Essen, Frankfurt, Hamburg, Leipzig, Munich Berlin overtook Munich to become leading market in 2014 Fairly mature market (2.88 million sq. meters occupied in 2013, down slightly from 2012) Dusseldorf, Cologne, Essen, Hamburg saw increases in occupancy, while Berlin, Frankfurt, Leipzig, Munich saw decreases Amount of vacant space dropped year over year Rent continued to rise, increasing by 3% from Accounted for 44% of commercial RE investment in Germany in 2013
Real Estate Office space in prime locations in Germany have benefitted from continued investor demand. But increased office construction is likely to widen supply, which will slightly reduce rental rates. Urbanization trend. Geopolitical issues. “Significant population growth, falling unemployment, greater retail purchasing power and higher hotel guest-night figures – all these factors confirm the positive momentum and its knock-on effects on the office, retail and hotel property markets,” Niclas Karoof, TLG Immobilien management board member.
Recommendation
Recommendation - Lyoner Strasse
Why? Meets space requirements Meets technological requirements Cheapest Close to airport and city
Questions?