GE Aviation Expansion Group B: Christina Beer, Rocky Grewal, Bunny Hu, Sam Schneider.

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Presentation transcript:

GE Aviation Expansion Group B: Christina Beer, Rocky Grewal, Bunny Hu, Sam Schneider

GE Aviation  Founded in 1917  Headquartered in Cincinnati, OH  Industry leader in aircraft engines  Over $18B in revenues  Over 26,000 employees

Commercial Services  OnPoint ℠ Solutions  Maintenance  Material  TRUEngine™  Flight Efficiency Services

Expansion  Frankfurt is the busiest airport in Germany by passenger traffic  Third busiest in Europe  Expand office space in Frankfurt  Dollar value is rising compared to the euro

Use of Space  Office for engine services at Frankfurt Airport  Call Center  Monitor and predict need for maintenance

Requirements

 Class A office space  100 people  2,000 – 2,500 square meters  Cubicles, meeting rooms, reception area, mail room, restrooms

Technology Requirements  Number of monitors  Wifi  Technology Hub  Videoconferencing

Owning vs. Leasing  Preference of leasing because…  Financial benefits  Maintaining capital  Deductibility of lease payments  Flexibility of size and location overtime  Removing property management risks

Location  Southwest side of Frankfurt  Close to airport  Close to residential area

Office Space Examples

Gateway Gardens  Located at the Frankfurt Airport, direct access  € 33,000 for 2,000 m 2  Conference room, parking available

Das Objekt  Located at the Frankfurt Airport  € 35,000 for 2,000 m 2  Electrical installation, conference areas,  Canteen with various foods, restaurant  Parking available but costs money

Schumannstrasse  €30,000 per month  Located in Frankfurt  24/7 access, meeting rooms  Wifi, telephone, broadband  Virtual office options

Schumannstrasse  Access to car parking  Public transportation access  Multilingual staff  Postal and copying room

Lyoner Strasse  €25,000 per month  Modern, light and airy offices fitted with good communications systems

Lyoner Strasse  Videoconferencing, virtual office options, conference facilities  Broadband internet  24/7 access  Located in Frankfurt

An Der Welle  This centre offers an ideal working environment  Completed infrastructural facilities  AV equipment, car parking, security system, gym  Located in the Frankfurt District  Next to the Alte Oper  The estimated price can be affected by a number of factors

An Der Welle  Working environment provides a link to the airport  The efficient transportation system  The relative distance away from the throng of the town  Adequately space  Feasible for cubicles and the technology department

Beethovenstraße  Fully equipped and serviced offices which are immediately operational  Completed infrastructural facilities  AV equipment, car parking, security system, gym  Located in the Westend of Frankfurt  An exclusive business address in the city  The estimated price can be affected by a number of factors

Beethovenstraße  This location is more towards the west-end of the city and is in line with the south-west area  The area is easily accessible  Firm have suitable footing in the region  Utilize the city spaces well enough and redesign capabilities of the office maintains the prospect of expansion

Cincinnati Market

 Scripps Center  20,185 SF  $292, per year ($14.50 PSF)  Amenities include great views, building concierge, fitness center, salon, Servatii, Bagel Stop, common conference room, on-site management, on-site parking, and on-site ATMs.  Located in the Central Business District of downtown Cincinnati

Cincinnati Market  Anderson Professional Centre  24,575 SF  $479, per year ($19.50 PSF)  Built in 2005 and the premises was renovated in  No earnings tax

Cincinnati Market  Great American at Queen City Square  26,649 SF  $626, per year ($23.50 PSF)  Built in 2011

Real Estate in Germany

Real Estate Outlook in Germany  8 major centers for commercial offices: Berlin, Cologne, Dusseldorf, Essen, Frankfurt, Hamburg, Leipzig, Munich  Berlin overtook Munich to become leading market in 2014  Fairly mature market (2.88 million sq. meters occupied in 2013, down slightly from 2012)  Dusseldorf, Cologne, Essen, Hamburg saw increases in occupancy, while Berlin, Frankfurt, Leipzig, Munich saw decreases  Amount of vacant space dropped year over year  Rent continued to rise, increasing by 3% from  Accounted for 44% of commercial RE investment in Germany in 2013

Real Estate  Office space in prime locations in Germany have benefitted from continued investor demand.  But increased office construction is likely to widen supply, which will slightly reduce rental rates.  Urbanization trend.  Geopolitical issues.  “Significant population growth, falling unemployment, greater retail purchasing power and higher hotel guest-night figures – all these factors confirm the positive momentum and its knock-on effects on the office, retail and hotel property markets,”  Niclas Karoof, TLG Immobilien management board member.

Recommendation

Recommendation - Lyoner Strasse

Why?  Meets space requirements  Meets technological requirements  Cheapest  Close to airport and city

Questions?