BACC APCT5111 Learning Unit 5 Marketing & Finance documents.

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BACC APCT5111 Learning Unit 5 Marketing & Finance documents

Purposes: Marketing documents To sell a company, its products or services. The text play on the wants and needs of consumers. Language is positive and evaluative; personal (for personal customers); formal (for business- & corporate customers). Financial documents To provide an account of a company’s finances.

Financial documents Figures in financial documents used to calculate tax, show liquidity to investors and plan the organisation’s future. Language used: Simple, single sentences and verbs describing figures Control sentence patterns so that paragraphs can be read quickly Item; region; verb; figure; dates

From Activity 5.14, based on table 5.1  Sales (item) in Europe (region) decreased (verb) by 32% quarter-on-quarter (figure) from the fourth quarter in 2005 to the first quarter in 2006 (date)  Sales (item) in China (region) increased (verb) by 15% quarter-on-quarter (figure) from the fourth quarter in 2005 to the first quarter in 2006 (date)  Sales (item) in North America (region) decreased (verb) by 14% quarter-on-quarter (figure) from the fourth quarter in 2005 to the first quarter in 2006 (date)

Writing about figure changes Two (2) grammatical categories: i) Intransitive verbs: verbs with no objects (i.e. not describing what happens to the subject). E.g. Sales rose; rise/ fall ii) Transitive verbs: verbs which have objects (i.e. something changes something else…). E.g. Sales boosted profits; boost/ reduce

Revision exercise (ICE task) 1. What does sequential increase/ decrease refer to? [5 marks] 2. Explain the difference between transitive- and intransitive verbs in your own words. [5 marks] 3. Write a 60-word marketing document explaining a new banking app for personal banking that would save its users time and banking costs, using the AIDA formula. [10 marks] 4. Write a 60-word financial document explaining the following: 2013Q1Q2Q3Q4QoQ avg BMW sales (per million) %