Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club

Summary of Today’s Presentation - Economic Landscape / Housing / Affects on Global Economy - Internet Marketing Forecast / Updated - How to put Internet Marketing to work for you - How to Make Search Engine Optimization work for you - How to Implement a Real Marketing Initiative - How to Implement FaceBook - How to Implement YouTube / Video E-Marketing - The Secrets to Internet Marketing - Orange County Sheriff’s Race / Technology and Law Enforcement - Today’s Facilitators Include: - Sinan Kanatsiz, Chairman & CEO, KCOMM - Jeff Cole, Director of YouTube Marketing, KCOMM - Bill Hunt, Candidate, Sheriff, Orange County

US Housing Update Source: TCW, January 2008

US Housing Update Source: TCW, January 2008

US Housing Update Source: TCW, January 2008

US Housing Update Source: Meta Group, 2007

Internet Marketing Forecast 2008 Source: Meta Group, 2007  US Video Game Advertising Spending  US Online Video Advertising Spending  Key Factors In Purchasing Decisions Online  US College Student Internet Usage  US Marketing Spending Growth  US Online Advertising Spending Growth  US Retail E-Commerce Holiday Season Sales  US Outdoor vs. Online Advertising Spending  Global Online Social Network Advertising Spending  US Outdoor Video Advertising Spending  Areas B2B Will Be Increasing Marketing Spending  Personal Information on the Internet  Social Media Users  Paid Search Advertising Revenues

US Video Game Advertising Spending Source: eMarketer.com, 2008

US Online Video Advertising Spending Source: eMarketer, 2008

Key Factors in Purchasing Decisions Source: eMarketer, 2008

US College Internet Usage Education Reform Initiative Source: eMarketer, 2008

US Marketing Spending Growth Source: eMarketer, 2008

US Online Advertising Spending Growth Source: eMarketer, 2008

US Retail E-Commerce Holiday Season Sales Source: eMarketer, 2008

Global Online Social Network Advertising Source: eMarketer, 2008

US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008

US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008

Personal Information on the Internet Source: eMarketer, 2008

Social Media Users Source: eMarketer, 2008

Paid Search Advertising Revenues Source: eMarketer, 2008

How to Put Together Your Own Integrated Marketing Strategy Source: Meta Group, 2007  Integrated Marketing Plan  Website  SEO  Marketing  Social Networking  YouTube Strategy / Online Video  Word of Mouth, Direct Mail, Trade Advertising, Media Buying, TV, Broadcast

History of Search  First Generation- On Page (Meta and Title Data)  Second Generation – Off Page (Linking = Google)  Third Generation- Web 2.0 & User Driven Search Elements of Search  On Page Recommendations  Off Page Recommendations  Site Wide Recommendations Source: BusinessOnline, 2008 Search Engine Optimization in Practice

HTML Coding  Title, Meta keywords, and Meta description rewritten based on keyword research  Keyword focused H1 tag Textual Content  More keyword phrases in anchor text  More instances of keywords in content Source: BusinessOnline, 2008 Search Engine Optimization in Practice

Source: KCOMM, 2008

On Page Recommendations  Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting. Developing an educational channel is a great way to increase your credibility as well as your search engine rankings.  Ex: User Rating s According to Yahoo, Adobe has over 20K links to their Developer Center. Source: BusinessOnline, 2008

Off Page Optimization Definition  Off-page SEO is the evaluation of linking structure and how it relates to search engine rankings for specific keywords  Internal linking  How a site links within its own pages as well as the type of links and anchor text used to create the links  External linking  Who a site links to and how they do so Source: BusinessOnline, 2008

Internal Linking Recommendations (continued)  Link to internal pages within the main content sections of your Web pages using keyword specific links.  The more pages of your site that link to any one page within your site, the more important that page is thought to be. Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page that it is linking to. Source: BusinessOnline, 2008

External Linking KCOMM Links to External Pages / E-newsletters with Keyword Content – Demonstrate on Google

External Linking Recommendations (continued)  Take Advantage of Web 2.0 Technologies to Make Interactive Example: Wikipedia on Web 2.0: Web 2.0, a phrase coined by O'Reilly Media in 2004,[1] refers to a perceived or proposed second generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies —that emphasize online collaboration and sharing among users.  Get Your Business Listed In Wikipedia if Possible Source: BusinessOnline, 2008

Marketing in Practice  Run Live Demo at  How to build a campaign list  How to build an HTML within the system  How to distribute your HTML  Reporting Benchmarks / Exporting Features  Marketing Systems: GotCorp.com / ExactTarget.com / ConstantContact.com / iContact.com / myemma.com Source: BusinessOnline, 2008

Social Networking in Practice FaceBook Explosion  Run Live Demo at  Run Live Demo at  How to build your own Social Site

Source: BusinessOnline, 2008 How Big is Social Networking?

YouTube Marketing / Video Strategy  YouTube Information and Facts  Transformation of Culture  Political Campaigning  CNN YouTube Presidential Debates  YouTube and Advertising  Advantages of YouTube  Jeff Cole Login to YouTube Demo 

Integrated Marketing Strategy Source: KCOMM, 2008

Metrics and Good Hosting Source: KCOMM, 2008  Have 110% uptime – we recommend GoDaddy.com  Have best technology / servers  Login to see stats/ metrics are critical:

At The End, Non of it Matters DOMSTAL uses minimal design to attract customers – no one bites

Domstal’s 2008 Integrated Strategy DOMSTAL uses three pumpkins, one with only one eye, the other one traditionally carved, yields many new customers!

Personal Integrity Coaches & Mentors Family Education Faith

Sinan Kanatsiz Chairman & CEO KCOMM & the Internet Marketing Association tel.