Reaching a Global Audience Through Search Vanessa

But we only have minutes. And I just spent 30 seconds showing you that pretty picture.

Relevance

1 billion internet users worldwide 113 billion searches each month worldwide of people online 92% search monthly of people online Half search everyday AnswerViewer.do?requestId= Search By The Numbers

Broadband Increases Time Online 95% of internet users pewinternet-study-finds-most-americans-get-their-answers-from-the-internet “Those with broadband access spend more time online and are happier with their online experiences.”

content/uploads/2009/04/nielsen-online-global- lanscapefinal1.pdf 67.5 million internet users 40% increase time spent online (2005 – 2008) 3.7 billion searches in % increase in searches 5.8% broadband penetration Brazil: Search and Social Media

reveals-google-share-by-market/30/07/ Search and Social Media Market Share

Facebook in Brazil?

Bloggers Who Embed Video YouTube: 87% Share Online Video

Searcher Personalization Searcher location (IP-based) Searcher’s default map location Search engine TLD accessed (such as google.ie) Query language Regional intent (implicit or explicit) Country or language restrict settings Search history Web history Social circle geotargeted-content-findable-for-the-right- searchers/ /

Content Relevance Site’s physical location Location of incoming links Language of pages Associated address design/ /

Signaling Location Country-specific TLD trumps all IP location used if non-specific TLD Can set in Google Webmaster Tools Use separate TLDs if possible design/ /

Signaling Language One language per page (preferably per folder/subdomain) All elements (including meta description, title etc.) in same language Google ignores lang DTD attributes Meta language tag likely ignored Use escaped, UTF-8 encoded URLs Link to other language versions design/ /

Things to Avoid Don’t mix languages on one URL Don’t let automated translations be crawled (or use canonicalization) Don’t autodirect (especially without linking to other versions) Don’t load different content on one URL Don’t use parameters to specify country or language design/ /

Issues With Geotargeting Content

Issues With Search Results Display design/ /

Duplicate Content Generally, don’t worry about penalties Remember relevance: search engines will show what’s most relevant and filter the rest Localize for your audience design/ /

When to Worry About Duplicate Content design/ /

Empty Content design/ /