Content 1 Introduction 2 ICCA’s Definition of the Meetings Market 3 Association Database 4 Hot Leads 5 Association Database Case Study 6 Corporate Database.

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Presentation transcript:

Content 1 Introduction 2 ICCA’s Definition of the Meetings Market 3 Association Database 4 Hot Leads 5 Association Database Case Study 6 Corporate Database 7 Business Exchange 8 Q & A iccaworld.com

ICCA DATA Workshop Corporate Database Programme 1. Contents 2. Criteria 3. No. of Leads 4. Sources 5. Demonstration Corporate Database Online

ICCA DATA Workshop Corporate Database 1. Corporate Database Contents Operational since Oct Profile of a meeting planner instead of a meeting Profile contains valuable marketing information Companies based mainly in European and Asian countries Meetings held outside own country all over the world Profiles no older than 1,5 years!

ICCA DATA Workshop Corporate Database 2. Corporate Database Criteria Corporate Meeting Planner must be responsible for meetings that: are held outside the meeting planners own country attract a minimum of 20 participants

ICCA DATA Workshop Corporate Database 3. No. of Leads 1,200Meeting Planners 25,000Events

ICCA DATA Workshop Corporate Database 4. Sources Two researchers (HO & AP) Direct (e-)Mailings with links to online questionnaires and also: Sharing profiles with ICCA members (“Report an update”) Lists of trade shows (EIBTM, Confex, IMEX etc.) and trade magazines

ICCA DATA Workshop Corporate Database 6. Demonstration Corporate Database Online Demonstration

iccaworld.com

ICCA DATA Workshop Corporate Database Free Text Search Searches on Keywords in the following text fields: Company Name & Contact Name Post- and Visit Address Homepage & Address Type of Industry Remarks

iccaworld.com Company & Contact Criteria Event Criteria

ICCA DATA Workshop Corporate Database Company & Contact Criteria

ICCA DATA Workshop Corporate Database Event Criteria

ICCA DATA Workshop Corporate Database When updated/added?

ICCA DATA Workshop Corporate Database Result Buttons

ICCA DATA Workshop Corporate Database Output & Navigation Buttons

iccaworld.com Show profiles Full

ICCA DATA Workshop Corporate Database Navigation Buttons Show profiles Full

iccaworld.com

ICCA DATA Workshop Corporate Database Company Details

iccaworld.com

ICCA DATA Workshop Corporate Database Meetings Details

iccaworld.com

ICCA DATA Workshop Corporate Database Participants Details

iccaworld.com Show profiles Full (bottom of page)

ICCA DATA Workshop Corporate Database Destinations & Venues Used

iccaworld.com Show profiles Full (bottom of page)

ICCA DATA Workshop Corporate Database External Agencies used

iccaworld.com Show profiles Full (bottom of page)

ICCA DATA Workshop Corporate Database References & Branch/Industry

ICCA DATA Workshop Corporate Database Let’s make a selection!

iccaworld.com Selection Criteria

iccaworld.com 6. Demonstration

ICCA DATA Workshop Corporate Database Destinations- Europe

Content 1 Introduction 2 ICCA’s Definition of the Meetings Market 3 Association Database 4 Hot Leads 5 Association Database Case Study 6 Corporate Database 7 Business Exchange 8 Q & A iccaworld.com