Product Positioning “Rezora is the perfect solution for sophisticated real estate brokerages. It's a winning combination that's making a quantifiable difference on the bottom line at our firm.” Brad Nelson, VP Marketing, SIR Affiliate brokerage

What’s so special about marketing? nurturing relationships brand recognition across digital media channels last-minute communications instant feedback active “push” to all digital media channels (eg your Website) targeted messaging

Direct mail represents largest share of marketing budgets, although may slightly surpass direct mail in the next 12 months. “For companies who sell to B2C customers, is and will remain the number one channel.” from Direct Marketing Association Study, percent of home buyers searched online during their home buying process. Real Estate-related searches on Google.com grew 253 percent over the past 4 years. Buyers use online tools during different phases of the home search process. Video (YouTube) satisfy buyers’ research needs. Google and National Association of Realtors Collaborative Study, 2012 And, the experts chime in….

marketing is a significant channel to support brand recognition and nurturing potential clients. Popular digital marketing channels such as videos, blogs, social media can all be promoted actively by , not to mention the all-important website. So, in other words, not engaging in marketing is not cool…if you want to remain competitive. Drawing a few conclusions….

What’s the Situation With Marketing in Real Estate? Marketing and technology learning curve high among real estate agents resulting in greater demand on marketing resources (typically limited). With marketing department doing most of the work, agents not tied directly to results of digital marketing, limiting results or rendering the work ineffective. This also leads to lost opportunities for agents to nurture potential clients on a consistent basis in the competitive digital world. For agents working on their own, branding and messaging can be diluted or misrepresented, which translates to lost opportunities for clear brand awareness by brokerage.

The “Implied Needs” of Marketing by Industry Streamlining design and “send” processes to decrease marketing department work loads. Increase brokerage brand awareness through a platform that allows for one send across multiple end-user accounts. Protect branding design and messaging and enable agents to “create” s that engage users with relevant content. Encourage agents to engage in more marketing by providing design, relevant content and a less cumbersome end-user experience.

Positioning by Department Marketing/Technology Brand | Streamline Process | Analytics | Agent Adoption | Expanded Reach Multi-tier Platform | Company Analytics | Drag n Drop | MLS Integration “The best part about Rezora is being able to streamline your company's marketing through a single service. We can now provide quality information and branded pieces to our agents on a consistent basis, and all they have to do is choose whether or not the piece sends out on their behalf. It's that simple!” Victoria Sampaio, Marketing Director SIR Affiliate

Multi-tier organization for streamlined -send, reporting capabilities Multi-level management Brand admin Company admin Group admin Company-wide reporting Template Agent Groups/Campaigns Scheduled sends Un-editable templates only

Expanded Digital Marketing Reach “When you get your agents on a schedule of ing regularly, it can pay off in huge ways for web traffic. Enormous spikes. Trust me. More traffic = more leads = more sales.” Brad Nelson, VP Marketing SIR Affiliate

Extraordinary Elegance Made Simple

We work on the code, so you can focus on the design. We take care of -deliverability so you don’t have to. Design and branding are enhanced. No generic templates, ever. Although content, when applicable, is dynamic, design is locked down for each template (exc text editor box). Content is relevant and dynamic, not canned. Leveraging Smart Design Theirs Ours “Rezora is to marketing what Apple is to computers.” Carrie Host, real estate broker associate

See how your s look in various OS/ clients “I love the application. Great, great. Well-thought out, well-engineered.” George James Ghiz, Los Angeles real estate associate manager Inbox Preview

In-depth Reporting provided at both company and end-user level Stat Center, company Overall performance Peer comparison Top-performing end-users How s are viewed #Contact potential Listings viewed Multi-tier reporting Campaign-level Group/Agent Per marketing piece Overall agent statistics

Positioning by Department Agent Design | Ease-of-use | Social Media | Listings- related Analytics | Contacts Multi-tier Platform | Company Analytics | Data Drag n Drop | MLS Integration “Our agents are not very tech savvy so the ease of use was very important. One of our agents that is one of the least tech savvy used the program immediately after her first training session. This was the best testimonial for a software that ANY agent can use.” Bettina Medina, Director of Technology Colorado brokerage

Leveraging Smart Design Theirs Ours

Leveraging Smart Technology “Within 6 months of using Rezora most of our agents started using is extensively. The adoption rate was higher than we had ever seen with any other software. ” Bettina Medina, Director of Technology Slifer Smith Frampton

Smart User- Interface makes choosing designs and including content easy Edit Headlines & Message area Drag n drop MLS/IDX listings RSS news feeds Online news/stories Integrate Market report data

Agent Dashboard Reporting statistics Open rate, views, clicks Listings viewed Peer comparison How s are viewed

Contact-Specific Reporting

Positioning by Department Broker / President Brand | Expanded Reach | Agent Adoption | Bottom Line “CB Direct Connect powered by Rezora has allowed us to shift a large portion of our budget away from traditional marketing to more mainstream and effective means of communicated or consistent messaging from a company standpoint and individual agent standpoint. Our agents love using the system and all that it has to offer them.” Chris Mygatt, CEO Coldwell Banker Residential Brokerage, Denver

Positioning by Size Under 50 Ease-of-use | Social Media | Content | Design Data Drag n Drop | MLS Integration | Streamline Process | Design | Deliverability

Positioning by Size Mid-sized Sweet Spot Streamline Process | Ease-of-use | Social Media | Content | Design | Deliverability | Brand | Analytics MLS Integration | Design | Multi-tier Platform | Delivery

Positioning by Size Large, Multi-office Brand | Streamline Process | Analytics | Ease-of-use | Content Data Drag n Drop | MLS Integration | Multi-tier Platform | Design | Deliverability

Positioning by Culture Luxury Brand (SIR), Company Marketing/Technology Support Sweet spot Smooth sales process Low-level Marketing Support, High Tech Learning Curve Not our sweet spot Difficult sale from Company standpoint

Sweet Spot Mid-sized, luxury brokerages that include any level of marketing or technology savvy agents and who understand the importance of expanding their digital marketing footprint while protecting branding and messaging across the organization.

Competitive Landscape

Design focus and Content-full: Locked-down design and flexible content MLS/IDX-integrated & Market Report data Social Media Links Online Content (RSS news, local stories, blogs) Delivery and Deliverability: Company schedules on agent’s behalf, or Agent-customized for personalization Each template hand-coded by Rezora for optimal deliverability across clients Reporting Metrics: Real-time reporting per marketing piece and per contact, groups and campaigns Per listing within templates that include listings Feature s

Stand out from the crowd with your own unique design. Expand your digital marketing reach. Create customized pieces in minutes. Enjoy relevant content to personalize your marketing. More in-depth reporting to enable engaged follow-up. Consistently higher open-rates than industry standard. Unlimited s, contacts and document storage. Benefits “I am so happy that your company exists – I have searched for a solution like this for years.” Meagan Greisel, Director of Marketing Colorado real estate brokerage

“ ”. A January 2011 Inman News Survey of 1,345 Top Agents (earning over $100,000) found that 98% use marketing, and that it’s “their most effective way to convert leads into sales”. But really, you ask, how important is in the overall picture of real estate marketing?

Questions?