APP BUSINESS PLAN FINAL EXAM PROJECT

CREATE A TITLE PAGE FOR YOUR APP BUSINESS/MARKETING PLAN IN KEYNOTE INCLUDE: THE NAME OF APP YOUR NAMES PHOTO

Part I - Concept/Features of App Describe the unique features of your app - What does your app do? - What problem does it solve for customers? - Which words bests describe what your app offers customers? Educational, entertainment, fitness... - What qualities will attract & keep customers Include a lay out of each page of your app Write a description of your app that will be posted on the App Store Create a logo

List your direct competitors List your indirect competitors Narrow your list to three competitors that most closely resemble your app Part II - COMPETITIVE ANALYSIS

CREATE A SPREADSHEET LISTING THE FEATURES OF YOUR THREE CLOSEST COMPETITORS COMPETITOR'S NAME APP KEY FEATURESKEY MESSAGES TARGET MARKET STRENGTHESWEAKNESSESPRICE COMPETITIVE WORKSHEET

SWOT ANALYSIS List your strengths - Internal

SWOT ANALYSIS List your weaknesses - Internal

List your Opportunities - External SWOT ANALYSIS

List your threats - External

PAT III - IDENTIFYING TARGET MARKETS List the specific groups of people or businesses who will have a need for your app

Costs and Pricing Strategy 1. Create a spreadsheet listing all the costs of developing your app 2. List the price points at which you will sell various versions of your app 3. Complete a break-even analysis

Breaking into App Store Top 100 List and describe the marketing strategies you plan to employ to break into the top app list

Create a logo Design the first page and subsequent pages of your app You can either use iWorks, a draw program, or draw it and take a photo and insert then designs into Keynote

iMovie Using iMovie, create a commercial for your app Be sure to include: Music, video, narration, and transitions Your commercial should be no longer than 30 seconds