ASSOCIATION OF HUMAN RESOURCE PROFESSIONALS ANNUAL SEMINAR DAY LA PLANTATION RESORT & SPA.

EMPLOYER BRAND ► Minchington (2005) defines employer brand as the “image” of your organization as a great place to work in the mind of current and potential employees

EMPLOYER BRANDING ► Attraction, engagement and retention initiatives targeted at enhancing a company’s employer brand.

SARTAIN AND SCHUMANN 2006 ► HOW A BUSINESS BUILDS AND PACKAGES ITS IDENTITY, FROM ITS ORIGINS AND VALUES, WHAT IT PROMISES TO DELIVER TO EMOTIONALLY CONNECT EMPLOYEES SO THAT THEY IN TURN DELIVER WHAT A BUSINESS PROMISES TO CUSTOMERS.

COMPETITIVE ADVANTAGE ► RESOURCES THAT ARE RARE, VALUABLE, NON SUBSTITUTABLE AND DIFFICULT TO IMITATE CREATE COMPETITIVE ADVANTAGE. ► CREATION OF A VALUABLE EMPLOYER BRAND ENABLE EMPLOYERS ATTAIN COMPETITIVE ADVANTAGE.

HOW? ► WORK FROM THE INSIDE OUT ► CONSISTENT SUBSTANCE, VOICE AND AUTHENTICITY THROUGHOUT THE EMPLOYMENT RELATIONSHIP. ► COMMITTED AND ENGAGED TO EMPLOYEE DEVELOPMENT ► GENUINE PEOPLE-ORIENTATION

COMMITMENT ► TWO WAY ► EMOTIONAL ENGAGEMENT ► PRIDE ► SENSE OF ETHICS ► NOBLE CAUSE

EMPLOYER OF CHOICE ► IT IS REALLY A CHOICE ► REINFORCE THE CHOICE ► EMPLOYERS PREPARED TO DEMONSTRATE GENUINE CONSIDERATION AND ATTENTION TO H.R. MANAGEMENT

BEING TALKED ABOUT ► AS A GOOD EMPLOYER ► A GOOD PLACE TO WORK ► WELL MANAGED FIRM ► A BRAND EQUITY THAT PAYS OFF ► GOOD PEOPLE, GOOD MANAGEMENT, GOOD BUSINESS, GOOD ORGANISATION.

QUALITY OF WORK-LIFE ► WORK/LIFE BALANCE ► CAREER SUCCESS ► REWARD AND RECOGNITION ► CAREER INTELLIGENCE ► MOTIVATION AND MOTIVATIONAL PREFERENCES ► LIFE-FRIENDLY ORGANISATION

H.R.M ► REACHING OUT BEYOND OWN FUNCTIONAL BOUNDARIES TO ENLIST BRAND MANAGEMENT AND MONITORING EXPERTISE FROM OTHER BUSINESS PARTNERS, BUT WILL NEED TO BECOME MORE SOPHISTICATED.

BENEFITS ► IMPROVED CUSTOMER SATISFACTION ► BUSINESS RESULTS ► CONSISTENT PROMISE: NO LIP SRVICE ► BOTTOM-LINE BOOSTED

COMPONENTS OF AN EMPLOYER BRAND ► Internal communication ► Reward & Recognition ► Learning & Development ► Measurement systems ► Performance appraisal ► Team management ► Recruitment and on-boarding ► Working Environment ► External Marketing ► Values ► Senior Leadership

Key Components ► CULTURE ► Internal Communication ► Reward & Recognition ► Learning & Development ► Service Support ► Measurement Systems

Key Components ► EMPLOYMENT ► Performance Appraisal ► Team Management ► Recruitment & Induction ► Working Environment

Key Components ► PURPOSE ► External Marketing ► Values / CSR ► Senior leadership

New trends ► Organisations are spending vast amount of time and money ensuring that their employer value proposition (EVP) clearly articulates to the workforce benefits that are both emotive (feeling good about working here) and tangible (remuneration, benefits and career development) for current and prospective employees.

Employer Branding Awards ► Talent Management ► Best HR Strategy in line with business ► Managing Health at work ► Excellence in HR through technology ► Continuous Innovation in HR strategy at work ► Innovation in recruitment ► Innovative retention strategy ► Excellence in training

AHRP’S EMPLOYER BRAND ► Equal opportunities ► Strategic HRM ► Employer Value Propositions ► Training and Development ► Talent Management ► Commitment and Engagement ► Reward and Recognition ► Employee Relations and Communications

LOGO ► LET US CHOOSE THE LOGO ► USED BY EMPLOYER WITH THE PERMISSION OF AHRP ► AUDITING ► SIMPLE MECHANISM ► YEARLY BASIS ► ONUS ON EMPLOYERS