WRITTEN COMMUNICATIONS John Ostrowski. LEARNING OBJECTIVES Apply the basics of good writing Identify the three keys to e-mail writing Identify the five.

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Presentation transcript:

WRITTEN COMMUNICATIONS John Ostrowski

LEARNING OBJECTIVES Apply the basics of good writing Identify the three keys to writing Identify the five C’s of business writing

BASIC REPORT WRITING REVIEW What are you trying to accomplish? –Inform –Sell a proposal Know your audience –8th Grade rule One page reports Anticipate questions When to laugh Jargon & Acronyms Emotional Words

THE IRS OF I = Image R = Results –Powerful Subject Line –1st Sentence Summary –Use Short Sentences S = Security

FIVE C’s OF BUSINESS COMMUNICATIONS 1Clearness 2Conciseness 3Completeness 4Consideration 5Correctness

TYPES OF LETTERS Good news Bad news Routine Persuasive

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