Technology Roadmapping - Lecture 11 Technology Roadmapping – Lecture 1 Strategic Areas of Focus © 2009 – Mark Polczynski.

Slides:



Advertisements
Similar presentations
Benchmarking as a factor of an economic crisis consequences levelling V. N. Ostrovkaya Doctor of Economics, Head of Projects and Innovations Chair, North.
Advertisements

Title Slide Name of your business Your name or presenter’s name
Strategic Business Solutions : Solutions, Strategies, Success The SalesStrat Solution.
Stage Gate - Lecture 11 Stage Gate – Lecture 1 Technology Development © 2009 ~ Mark Polczynski.
Individul Project: NPD-NET Component 4: Integration and Regional Adaptation of NPD Roadmap Kick-off meeting Region of Central Macedonia – URENIO Research.
WUT - Spring, 2007Technology Roadmapping1 Two-Step Method.
Stage Gate - Lecture 21 Stage Gate – Lecture 2 Review Process © 2009 ~ Mark Polczynski.
New Concept Ideation1. 2 An Integrated Strategic Technology Planning and Development Environment Stage Gate Technology Development and Review Intellectual.
WUT - Spring 2007Strategic Technology Planning and Development1 Course Introduction An Integrated Strategic Technology Planning and Development Environment.
Intuitive Design Inc. New Product Development Progress March 25, 2006 Prepared for: Company Management Team Dave Leis.
Storyboard Presentation – Enabling Tools February 20-21, 2007 / St. Pete’s Beach, FL Sean Osborne (248) Director,
Scenario Planning - Lecture 21 Scenario Planning – Lecture 2 “Thinking the Unthinkable” © 2009 ~ Mark Polczynski.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Operations & Development Strategy.
Strategic Management: Concepts and Cases
©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
 Source of sustainable competitive advantage. ◦ Intellectual Property ( Patents, brands).  No competitors can access the same intellectual property.
MARKETING Strategies MARKETING Process.
MARKETING MANAGEMENT: STRATEGY 1 CHAPTER TWO. Marketing Management The process of: 1. planning, 2. executing, and 3. controlling marketing activities.
Glencoe Entrepreneurship: Building a Business Doing Market Research SECTION SECTION 6.1 Chapter 6 Market Analysis Defining Areas of Analysis The entrepreneur.
Business Plan Components SectionNumber of Pages Executive Summary1 Company2-3 Management1-2 Product3-5 Market4-7 Competition2-3 Sales and Marketing3 -5.
1 Lecture 6 Identifying Dimensions of SC Performance Evaluating Operating Initiatives pp & Discussion of your group project!
Mantova 18/10/2002 "A Roadmap to New Product Development" Supporting Innovation Through The NPD Process and the Creation of Spin-off Companies.
Your name or presenter’s name Date of presentation
Marketing in Today’s World
Name, logo and (optional) motto of the company. Facts about the company In which industry company works? Product – what do you want to sell? (remember.
Market Oriented Strategic Planning How do companies compete successfully in today’s market place? By creating and delivering superior value to target customers.
Project Title Presenter Name R&D team or Company Presentation Template CRDF Global.
Service Design Process Best, K. (2006). Design management: Managing design strategy, process and implementation. Lausanne: AVA Publishing.
Voice of the Customer - Lecture 31 Quality Function Deployment (QFD) Phase 2 & 3 © 2009 ~ Mark Polczynski.
Scenario Planning - Lecture 31 Scenario Planning – Lecture 3 “Thinking the Unthinkable” © 2009 ~ Mark Polczynski.
Intellectual Property Generation - Lecture 21 Intellectual Property Generation Lecture 2 ©2009, Mark Polczynski.
StrategicTechnologyPlanning - Lecture 11 Strategic Technology Planning – Lecture 1 Identifying Core Technologies* *Based on “The Core Competence of the.
Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.
PROJECT TITLE Project Leader: Team: Executive Project Sponsor (As Required): Date: Month/Day/Year 6/25/2015 V2.
New Product Development (NPD) example text replace with your own text here. example text replace with your own text here. example text replace with your.
Stage Gate - Lecture 31 Stage Gate – Lecture 3 Cultural Issues © 2009 ~ Mark Polczynski.
CHAPTER TWO MARKETING MANAGEMENT: STRATEGY 1. Marketing Management The process of: 1. planning, 2. executing, and 3. controlling marketing activities.
New York University, Spring 2003 Developing New Product and Services Final assignment Lucia Franchi Reckitt Benckiser R&D Manager.
New Concept Ideation - Lecture 21 New Concept Ideation - Lecture 2 Systematic processes for generating innovative concepts © 2009 ~ Mark Polczynski.
INTELLECTUAL PROPERTY RIGHTS
1 Exhibit 1: Integrated Product Development (IPD) – Level 1 Innovation is the engine driving revenue growth Innovation Engine Manufacturing Products New.
Voice of the Customer - Lecture 21 Voice-Of-The-Customer – Lecture 2 How to Interview a Customer © 2009 ~ Mark Polczynski.
Copyright  2006 McGraw-Hill Australia Pty Ltd PPTs t/a Management Accounting: Information for managing and creating value 4e Slides prepared by Kim Langfield-Smith.
Technology Roadmapping – Lecture 2
Company Name Date dd.mm.yy Engineered for Tomorrow Proposed Business Plan
Copyright © 2013 Nelson Education Ltd. PowerPoint Presentations for Cornerstones of Cost Accounting First Canadian Edition Adapted by George Gekas Ryerson.
Read to Learn Describe the kinds of market research a company may use. Identify the steps in developing a new product.
Industry’s Perspective on Industry-University Intellectual Property External Research Directors Network Industrial Research Institute, Inc. April 17, 2001.
1 visit: New Product Development Strategy.
New Product Development Strategy. Key Steps in New Product Development.
Voice of the Customer - Lecture 11 Quality Function Deployment (QFD) © 2009 ~ Mark Polczynski.
11-1 Strategic Cost Management Strategic Cost Management: Basic Concepts Strategic planning and decision making requires a broad set of information.
Intended for Knowledge Sharing only Optimizing Product Decisions with Insights THE PRODUCT MANAGEMENT & INNOVATION EVENT 2016 Jan 2016.
WUT - Spring, 2007Assignment: Project Proposals1 Assignment: Project Proposals Define development projects.
RSM International Conference, Singapore 2007 Robert Coles Director at Optima Human Resources Consultants Key Accounts Creating and sustaining key account.
Supply Chain Management Chapter Two Supply Chain Performance: Achieving Strategic Fit and Scope Md. Golam Kibria Lecturer, Southeast University.
Product Planning Chapter 2. Common Traits of Successful Product Planning Companies Clearly defined goals Seek future customer needs Build organizations.
Vision Orbit. A one page diagram that summarises the big strategic questions about your business; 1.Where am I now? 2.Where do I want to be in 3 years?
Manufacturing Management Prayash Neupane. Manufacturing Management MM refers to all aspects of the product manufacturing process. From assembly design.
UNIT 12 STRATEGY EVALUATION AND CONTROL
MGT301 Principles of Marketing
Growth Alokesh Banerjee.
Chapter Outline Innovation, Technological Change, and Competition
Product Definition Chapter 4 Paul King.
Presenter Name R&D team or Company
Business Model Canvas
Strategy – CCV Final Event
Business Plan Preparation Operations & Development Plans
Example for your presentation
Principles of Marketing
Presentation transcript:

Technology Roadmapping - Lecture 11 Technology Roadmapping – Lecture 1 Strategic Areas of Focus © 2009 – Mark Polczynski

Technology Roadmapping - Lecture 12 Technology roadmaps are quite useful for tying together all the elements of strategic technology planning… Scenario Planning Intellectual Property Generation Technology Roadmapping Voice of the Customer New Concept Ideation

Technology Roadmapping - Lecture 13 Here, we illustrate a two-step roadmapping process… Step 1: Strategic Areas of Focus Roadmap Step 2: Technology Roadmap

Technology Roadmapping - Lecture 14 Example: Acme Trap Company Market Segmentation Acme Trap Company makes two kinds of animal traps (two fields of use): Small animal traps (rats, mice), Large animal traps (squirrels, foxes). These traps operate in two general ways (two applications): Kill traps Live traps

Technology Roadmapping - Lecture 15 Example: Acme Trap Company Market Segmentation Acme Trap Co. Large Animal Small Animal Kill TrapsFur huntersHouseholds, food industry Live trapsZoos, naturalists No channels to market Here’s Acme’s business  Acme views this as their: Strategic Areas of Focus These are the areas that Acme feels that it can significantly increase sales and profits.

Technology Roadmapping - Lecture 16 Technology Roadmapping Scope There are a number of ways to identify strategic areas of focus. However you do it, the point is to identify profitable growth areas. Why? Because technology roadmapping takes plenty of effort and time (and therefore money). There’s no sense in wasting your money on areas that can’t generate significant profits. Do not create roadmaps for things that are outside of your strategic areas of focus! Before doing our technology roadmap, we will do a strategic area of focus (SAF) roadmap

Technology Roadmapping - Lecture 17 Step 1: Strategic Areas of Focus Roadmap - Example Etc… Break your SAF roadmap into sections showing major growth areas. Acme Trap Co. Large Animal Small Animal Kill TrapsFur huntersHouseholds, food industry Live trapsZoos, naturalists No channels to market

Technology Roadmapping - Lecture 18 Etc… Sales/profit growth for each strategic area of focus Acme Trap Co. Large Animal Small Animal Kill TrapsFur huntersHouseholds, food industry Live trapsZoos, naturalists No channels to market

Technology Roadmapping - Lecture 19 Step 2: Add requirements from QFD Directly from HOWs on QFD Matrix

Technology Roadmapping - Lecture 110 QFD for Small Kill Traps: These go directly to SAF portion of Technology Roadmap QFD for Small Animal Kill Traps

Technology Roadmapping - Lecture 111 Step 3: Add performance targets from QFD Add targets from QFD

Technology Roadmapping - Lecture 112 QFD for Small Kill Traps: These go to SAF portion of Technology Roadmap QFD for Small Animal Kill Traps

Technology Roadmapping - Lecture 113 Step 3: Add time scales Duration impacted by QFD Technical Difficulty Sales/marketing add time scales

Technology Roadmapping - Lecture 114 QFD for Small Kill Traps: QFD for Small Animal Kill Traps Technical difficulty impacts time scales Technology roadmap is where you add time scale to these QFD elements.

Technology Roadmapping - Lecture 115 Strategic Areas of Focus Roadmap OK, what’s next?

Technology Roadmapping - Lecture 116 Scenario Planning Intellectual Property Generation Technology Roadmapping Voice of the Customer New Concept Ideation SAF roadmap directly linked to QFD SAF roadmap directly linked to QFD Links?

Technology Roadmapping - Lecture 117 End dates and target values can be impacted by ideation

Technology Roadmapping - Lecture 118 High-Level View of Ideation Process 1. Planning 2. Preparation 3. Ideation Event 4. Post-Processing Stage Gate Processes Project Proposals From SAF Roadmap: Need to reduce time to achieve MTBF target

Technology Roadmapping - Lecture 119 Drives IP generation strategy: Are we developing IP in these areas?!

Technology Roadmapping - Lecture 120 According to QFD, this is what we need to do… So how will we do this?! But engineering says we can not do this today… Time to switch to technology roadmapping OK, what next?

Technology Roadmapping - Lecture 121 Here, we use a two-step process… Step 1: Strategic Areas of Focus Roadmap Step 2: Technology Roadmap

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.