Mobile for Non-Profits Engaging donors on their turf Kelly McIvor

Objectives  Identify the impact of mobile  Know the (successful) mobile techniques  Understand the pros and cons

Are you still using this? Use of cash declines 3% every year Use of checks declines 9% per year Security concerns Manual

Your future donors use this 89% have phone source: Pew Internet 2012, ComScore % 64% have smartphones

75% What is the impact? source: Neilsen 2013, Smartphone owners Text Messaging Web Sites Social Media Applications 86% 82% 63% 62%

How to 'think mobile'  In-the-Moment Engagement  Tell your story  Let them take action!

Text-Messaging

Text-to-Give Fast and Familiar Restricted Limited Anonymous 90-day proceeds $350 - $1K/mo $ %

Text-to-Donate Less restricted Unlimited amounts Donor Data Immediate Proceeds More steps to donate $0 - $500/mo $1 + up to 7%

Mobile outreach Cash4Kids: We've almost reached our goal this month! As a past supporter we'd love your help. Please donate at Thank you! Ok! I just gave $50. Keep up the good work! 3-4 times per year

Mobile outreach TeachersNow.org: Protect teacher salaries and class sizes! Call your rep at to say you support HB1122. Reply STOP to end msgs. Ok. I just called them! 1-2 times per month

Mobile outreach 1000 Marathon runners 200 opt-in to text messages 1 msg/wk for 5 months Results: 25% more likely to start Raised 50% more money

Success with text-messaging Think: Action Know your audience Capitalize on impulse Clear call-to-action

Success with text-messaging  Events  In-Venue  Direct Mail The call-to-action  Flyers  Business Cards

Mobile Apps

Smartphone Applications  For engagement and action  Complex to build/update  Promotional plan  App Stores and fees

Smartphone Applications

Micro-donation Apps One Today by GoogleGive2Charity by Placed

Success with mobile apps Think: Engagement and Action Update strategy Promotional plan

Mobile Web

But we already have a website vs.

But we already have a website 75% visit web sites How they get there:  Search  Direct to url  newsletter  Social Media

vs. Your donation page fields fields

What needs to happen

Separate site  RAZ Mobile  Duda Mobile  Moov Web  Custom $2K - $15K Responsive site  Joomla  Drupal  Wordpress  Custom $15K-$40+K

What is this? Link physical and digital Requires smartphone app Link to Donate page Free to create QR code (Quick Response)

Success with mobile web Think: Information and Action Prioritized content Mobile-friendly forms Direct, short URL uw.edu/give vs.

The impact on

Lower open rates Less click-through Higher unsubscribes Less engagement!

Success with Mobile-friendly template Text-heavy with larger font Alternative text for images

Mobile Auctions

What is a 'Mobile' auction? Silent Auctions only Dedicated items Bid from mobile device app web text-messaging

Why a 'Mobile' auction? Increase auction and donation proceeds Anywhere bidding with outbid alerts Reach beyond the auction floor Payment completion

Considerations Registration/setup Device requirements Checkout Data collection Mobile coverage

Providers BiddingForGood BidPal HandBid Ready Set Auction

More Mobile

Giving Kiosks SecureGive Qgiv GivingKiosk SimpleGive

Mobile Credit Card Reader Square Paypal Intuit PayAnywhere

In Conclusion

Start now Start with text-to-donate Can be added with minimal disruption Then mobile web Separate site, then as part of a re-design

Engage Appropriately SMS – Action Mobile Web – Information and Action Applications – Engagement and Action

Thank You Kelly McIvor