Effective Design Effective Content Web Site Tools Interaction Learn how to use your website to increase donations, engage your community, and foster relationships through the power of the Internet. Presented by Jami Broom, Internet Marketing Strategist Nonprofit Web Design: Convert Your Website into a Major Tool to Engage Your Community

Presented by Jami Broom, Internet Marketing Strategist Effective Design & Content A Website is a Tool First Steps to Get a Website Online The Good, The Bad, and The Ugly Design Tips Break-out Session – Pretend You Are a Website Website Tools & Interaction Creating and Managing Your Own Web Site HTML & Web Authoring Tools & Content Management Getting Your Website UP Website Tools Search Engine Optimization & Social Media Welcome & Thank You! I. Introductions II. Presentation Agenda:

Presented by Jami Broom, Internet Marketing Strategist Using Your Website as a Tool Purposes: What do YOU get out of your website? Community Involvement Donations Volunteers Partners Recognition – raise awareness People: Who comes to your website? Foundations Donors Community Volunteers Your Members; The People You Serve Job Seekers/Potential Staff Media Anyone

Presented by Jami Broom, Internet Marketing Strategist First Steps to Get a Website Up & Running Domain name Pick a domain name More than 7 million.org domain names are now registered. Extensions:.org,.com,.us,.info Register a domain name – costs, precautions, and companies GoDaddy.com -- $9.99 for a year Grassroots.org – free for a year for nonprofits Website Hosting Reputation Location Price - $10-$20 per month Free Hosting – Grassroots.org

Presented by Jami Broom, Internet Marketing Strategist Three Distinct Aspects of a Managing Website Design – Graphics, layout, images, making it look “pretty” Development – Coding, programming, putting it together Marketing – Search engine optimization, marketing, getting people there

Presented by Jami Broom, Internet Marketing Strategist Critical Errors in Web Design No style – stick with one style for every page Typos/Grammar errors – ask someone else to review your website! Infrequent updates – if your website looks like it’s managed by a lazy person, well, it probably is. Not enough content, text – search engines can’t read pictures Too much information – don’t bombard people, but make sure they can find what they’re looking for Outdated Design – Web technology and style has changed a great deal from the late 90’s – don’t be outdated. Bright RED text. It does not make me want to read further.

Presented by Jami Broom, Internet Marketing Strategist What a website should be: Clean and Organized: Your message, mission, and call to action should be easy to find Load Quickly: Avoid a home page that makes you jump through hoops or watch/listen to a video. It wastes time. SEO Friendly – Your website should be easy to find online.

Presented by Jami Broom, Internet Marketing Strategist What a website should NOT be: Cluttered with lots of flashy and unnecessary graphics Difficult to read – small font, various styles, and bright colors are difficult for the eyes Missing important components

Presented by Jami Broom, Internet Marketing Strategist Components Every Nonprofit Website Should Have Home Page – Brief introduction that states what you do, and how to find and do everything you want a visitor to do on your website About Us - Mission statement, staff list, board of directors list, and history Programs and Services Outcomes – What are some of your success stories? Do you have testimonials? What are your accomplishments over the last year, last 5 years, last 20 years? Purpose – What issues surround your cause? What is happening in your industry? Donations – How can people give to your organization? Contact – , address, phone number, map, contact form Site Map – A page that serves as a directory to every page on your website Events – Fundraising events, volunteer training, etc.

Presented by Jami Broom, Internet Marketing Strategist Optional Pages for Nonprofits Wish List – Write out the items your organization needs for donations – computers, phones, paper, supplies, food, etc. Partners – If you partner with other agencies, list them and provide links to their sites Volunteer Opportunities – List what your organization needs volunteers to do and how they can get involved. Employment/Internships –Have a page to list job opportunities or internships available. Privacy Statement – There may be legal reasons to put a privacy statement on, for instance, if you are collecting addresses. Blog – Post a blog once a month (or more) about your organization Forum – Allow your visitors to interact with each other and your staff

Presented by Jami Broom, Internet Marketing Strategist Design Tips Put your contact information on every page Provide a menu or categories for navigation Link back to the homepage on every page Use a logo, professionally designed Make sure the website looks the same in every browser

Presented by Jami Broom, Internet Marketing Strategist The Good, the Bad, & the Ugly

Presented by Jami Broom, Internet Marketing Strategist Activity: Pretend You Are a Website

Presented by Jami Broom, Internet Marketing Strategist Creating and Managing Your Own Website 1.HTML 2.Templates 3.Web Authoring Tools HTML Editors – Notepad, WYSIWYG Content Management Systems – WordPress, Joomla, Drupal

Presented by Jami Broom, Internet Marketing Strategist HTML Learn a little HTML (Not Scary!) All text goes inside a paragraph tag bold italics underline Adds a line of space between text: Adds a horizontal line: Adds a link: link link

Presented by Jami Broom, Internet Marketing Strategist Web Authoring Tools Basic Editors NotePad - free WordPad – free with Windows WYSIWYG – What You See Is What You Get Web Editors Microsoft Expression Web: $299 or $15 through TechSoup Dreamweaver: $399 Content Management Systems -- Open Source -- Free! WordPress – Joomla -- Drupal – good for online stores

Presented by Jami Broom, Internet Marketing Strategist Getting your website “UP” “Putting” files Using an FTP – “File Transfer Protocol” Dreamweaver has a built-in FTP FTPs: Mozilla, SmartFTP, Fetch (for Apple people)

Presented by Jami Broom, Internet Marketing Strategist Website Resources for Nonprofits Finding Volunteers: Grassroots.org Volunteermatch.org Using Templates: Cost substantially less than designing from scratch Look just as good Customizable Thousands to choose from To find them, Google “free website templates” nonprofits

Presented by Jami Broom, Internet Marketing Strategist Content Management Systems Easily Updated Open Source “Free”

Presented by Jami Broom, Internet Marketing Strategist Content Management Systems WordPress – Joomla – Drupal –

Presented by Jami Broom, Internet Marketing Strategist Hiring a Web Design Firm Expectations Costs Updating Search Engine Friendly

Presented by Jami Broom, Internet Marketing Strategist Internet Marketing Getting Traffic to Your Website List your site with search engines Google – where does your website rank for certain keywords? SEObook.org ClicksToMySite.com – free tutorials and tips Google Analytics – track how many visitors your site gets, which search words they use to get there. FREE – add code to your website.

Presented by Jami Broom, Internet Marketing Strategist Social Media YouTube – Charity : water raised $10,000 in ONE DAY on YouTube "Call to Action" feature for YouTube's nonprofit partners InVideo overlays to drive traffic to an off-YouTube web page, where they can collect signatures, addresses, or even donations. LinkedIn – a professional profile – post presentations, blogs, connect with other professionals Twitter – send tweets out about your organization – if other people retweet, you can literally reach 1000s of people in seconds. Facebook – post events, raise money, connect with people

Presented by Jami Broom, Internet Marketing Strategist Other Website Tools for Nonprofits Marketing Online Donations Online Auctions

Presented by Jami Broom, Internet Marketing Strategist Recap A website is a communication tool – back and forth communication What do YOU need out of your website? Several tools are available – which ones will work for you? Tons of information is online – free tutorials, free resources

Presented by Jami Broom, Internet Marketing Strategist PodCamp Pittsburgh The “Un-Conference” Social Media Conference FREE PodCamp Pittsburgh The “Un-Conference” Social Media Conference FREE

Presented by Jami Broom, Internet Marketing Strategist ClicksToMySite The best customer is already searching for your product or service. Let's make sure they find you. ClicksToMySite The best customer is already searching for your product or service. Let's make sure they find you.