Nuts and Bolts of Successful Special Events Mary Currie, Public Affairs, Director, Golden Gate Bridge, Highway and Transportation District APTA Marketing.

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Presentation transcript:

Nuts and Bolts of Successful Special Events Mary Currie, Public Affairs, Director, Golden Gate Bridge, Highway and Transportation District APTA Marketing and Communications, February 2013

Golden Gate Bridge, Highway and Transportation District Special District, 19 Board members 800 Employees, 28 Unions, 7 facility locations 200 Buses, 7 Ferry Vessels, and 1 famous Bridge $179 million Annual Operating Budget Golden Gate Bridge tolls subsidize 50% of Transit Ops

Special Events

San Francisco’s Premier Event – Golden Gate Bridge 75 th Anniversary, 5/27/ ,000 people Safety and Security issues 12 months left to plan, fund, and execute

12 Months to Go Define – No Walk on Bridge this Time Define – Fitting for the Hard Economic Times Duration – One day, One year? Participants – Bay Area Community and beyond Funding – ALL Privately Funded, NO TOLLS Sponsors – Find a non-profit partner ASAP Partner Buy-In from all neighboring agencies on board – SF, NPS, CHP, Presidio, USCG, Marin, etc.

Public Agency Partners Key Partners and Many Friends Private Funding Sponsors: Genentech, Hewlett Packard, Kaiser, Wells Fargo, Odwalla, Chevron, Hanson Bridgett, PG&E, Levi Strauss & Co, Bank of America, American Express, Chronicle Books, San Francisco Giants, Charles Schwab Individuals: 30 generous friends and growing Media Partners

1. 75 Community Tributes – Community Involved 2. Create Lasting Visitor Experience 3. May 27 Event – Family Fun

75 Community Tributes

75 Community Tributes Art Deco Society of California

All New Visitor Experience - May 2012

All New Visitor Experience Bridge Pavilion Bridge Plaza Personally Guided Tours Green Screen Photography Renovated Café Outdoor and Indoor Exhibits Overlooks, Trail Connections Sign Program

May 27, 2012 – THE BIG DAY

Public Access for May 27, 2012 No Parking Bike Walk/Hike Public Transit Golden Gate Ferry – Operated every 30 to 60 minutes, 11 am to 1 am, carried 4,000 passengers. Golden Gate Transit – Operated 5 routes with dynamic adjustments as the day unfolded, carried nearly 8,000 passengers.