Establishing Successful Business Online Alexei Kouleshov
Who Am I? Technical Expert Behind Andrew and Daryl’s Online Success Google Adwords Qualified Professional Specialize in Web Design for ROI Social Media Expert Online Marketing Strategist Entrepreneur Faculty Member Of Our Internet Secrets
My experiment Lead generating experiment Euro 2008 Highlights and Goals People interested in football goals Sell something Make money
Results 791 Leads ~$400 from ad space ~$550 from affiliate products
What do you need to be successful online? Business Structure / Plan Good Website Targeted Traffic
Questionnaire Do you have a website? What is the purpose of the site? Do your visitors get what they came for? How do people find your website? Do they come back to your website? Are you tracking what is happening on your site? How can you improve your website?
Website Who built your website? Is the structure right? What do you get out of it? –Clients –Prospects –$$$ Can you improve?
Website Do you track what is happening on your site? How do you deal with that information? You need to test and measure
Website Goals Clear call to action Build list Have good user experience Be up and running all the time Optimized for your business Easy to modify
Our Case Study Created on 23/11/09
Our Case Study SCREENSHOT
Traffic Paid traffic (Pay per click) –Google Adwords Natural traffic (Search engine optimization) –Google –Yahoo Viral Traffic (Word of mouth) Combination of all of the above
Traffic - Traditional vs Google Traditional Ways of Advertising –Yellow Pages –Magazine Ad –Flyers –Direct Mail –Joint Venture
Yellow Pages What is the problem with Yellow Pages? What are people looking for in YP? Do they find you? How can you achieve your advertising goal with your website? I will show you how
Traffic - Traditional vs Google Problems With Traditional Method –Expensive –Time consuming –No quick results –Maybe no results at all –Cannot track Google is the opposite, however not many people know what to do
Understanding Traffic Principles Long Tail Keywords Pay Per Click Search Engine Optimization Social Media Systematization
Long Tail Keywords Specific Descriptive Meaningful Precise Example – Andrew and Daryl Grant Example – Personal Trainer West End Example – Ebook Web Design Even Better Example - Ebook Web Design Brisbane
Long Tail Keywords You can see how google sees your site using Google Keyword Tool Google Keyword Tool
Pay Per Click Extremely Powerful Way To Drive Traffic Very Targeted You Pay For What You Specify Best for ROI Ideal for Testing and Measuring Right Crowd Google Adwords Problem – Often hard to get good positions for good price
Search Engine Optimization How Relevant Your Site is to Search Engine’s Algorithm Common Mistake – People try to optimize just their website
Search Engine Optimization Title Meta Tags Content – Unique – Regularly updated H1/H2 Tags Internal Linking Structure (Sitemap) Backlinks
Social Media Social media is content created by people using highly accessible and scalable publishing technologies. Wikipedia
Examples???
YouTube
Digg / Sphinn / Reddit
Yahoo Answers
Social Media Unique Content Built By Users Easy To Share Often Viral Large Audience SEO Friendly
What You Need To Do Research Keywords Through PPC (Adwords) Create Content Based On Keywords Put Content Into Social Media (Web2.0) Name According To Long Tail Concept Describe According To Long Tail Concept Make Sure To Link/Watermark Repeat For Other Keywords
Problem? TIME
McDonald's Formula + System = $$$
Systematization Automating Something Complex Helps Saving Time Helps Being More Productive
Onlywire
Automates Social Network Submissions Easy To Use $25 Per Year (Cheap) Problem – Takes a lot of time to setup all accounts Results???
Results? 5 Weeks Targeted visitors per day 207 optins 37 s 22 people signing up for workshop
TubeMogul Automates Video Network Submissions Upload Once Multiple Positions In Search Engines Tubemogul – FREE Problem – Takes a lot of time to setup all accounts Results?
What sort of results would you get? Top Search Engine Results within Hours 10-30% Optin rate 20-80% Conversion rate (Very high)
PersonalTrainerWestEnd.com.au Optimized for: –Cardio Training West End –Muscle Gain West End –Personal Trainer West End –Find Personal Trainer At West End Results?
What Can I Offer You? CMS Website Like Website Analysis/Critique Setup Your Google Adwords Campaign 4 Hour Coaching With Me 2 Tickets To Our Internet Secrets Workshop Access To My How To Dominate Google Site Ready To Go Onlywire Account Ready To Go TubeMogul Account My Personal Copy of Our Internet Secrets Book
Our Case Study SCREENSHOT
Testimonial
How Much Is This Going To Cost?
What Can I Offer You? CMS Website Like Website Analysis/Critique$300 Setup Your Google Adwords Campaign$ Hour Coaching With Me$960 2 Tickets To Our Internet Secrets Workshop$3994 Access To My How To Dominate Google Membership Site$291 Ready To Go Onlywire Account$199 Ready To Go TubeMogul Account$199 My Personal Copy of Our Internet Secrets Book$29 TOTAL $10,672
What Can I Offer You? CMS Website Like Website Analysis/Critique$300 Setup Your Google Adwords Campaign$ Hour Coaching With Me$960 2 Tickets To Our Internet Secrets Workshop$3994 Access To My How To Dominate Google Membership Site$291 Ready To Go Onlywire Account$199 Ready To Go TubeMogul Account$199 My Personal Copy of Our Internet Secrets Book$29 TOTAL $10,672 Your Price$3990
THANK YOU