“More than six out of ten of those with high newspaper exposure during childhood are regular readers as adults, compared to only 38 % of those with no exposure. The results are clear that newspaper involvement programs have an impact.” *NAA Impact Study on Future Readership, July 2004

Set A Goal Determine the number of copies you want start with per week. Determine who you are going to target (Elementary, Middle, Public, Private, etc.) Determine the amount of money needed to pay for NIE copies.

NIE Sponsorship Costs Amt. per copy x # of weeks x # of children Examples:.091 X 36 weeks x 150 children = $ X 30 weeks X 150 children = $ 2,250

Develop your tracking and internal processes You will need excellent record keeping! Track School, Teacher, Day of the Week, # of copies, Address. Set up statements for billing. Sign up sheet for teachers or use your website. Weekly Delivery (Who and When) Bundle Tops with school name, teacher, day of the week and # of copies.

What will you provide to the teachers? Free newspapers Monthly s on how to utilize the newspaper in the classroom NIE Decal Weekly NIE in-paper ideas, mini page, youth page, serial stories from the press association. Sponsor/Business Partner A list of 100 ways to utilize the newspaper Front page recognition strip or ad

What will you provide to the Sponsor/Business partner? Thank you advertisements with photos Thank you list advertisements A thank you card designed by the students NIE Decal Thank you letter from the newspaper Invitation from the teacher to have lunch with the class NIE sponsorship banner for the classroom NIE plaque

Develop presentation for Teachers What is Newspapers In Education? What will I receive with the NIE program? Will using the newspapers in the classroom make a difference? What will my sponsor receive with the NIE program? How do I sign up? How many newspapers can I receive?

Develop Presentation for Sponsors What is Newspapers In Education? What will I receive with the NIE program? What will the teacher and the children receive with the NIE program? How much does it costs to sponsor NIE? How and when will I be billed? Is this tax deductible?

Develop a target list of sponsors Ask teachers for potential sponsors Retail Businesses Factories Service Clubs Foundations Elected officials Service Related Businesses Real Estate Companies Grocery Stores

Potential Sponsors Parents PTO/PTA Subscribers (Vacation donations, remaining balances, bill stuffers, bill round ups) Newspaper Readers Single Copy Vendors Create levels of sponsorship for competition

Fundraising Opportunities NIE charity local community auction Fundraisers: Golf Scrambles, Tennis Tournaments, Cookbooks, Christmas Apple Ornaments, Restaurant Night Penny Drive Pet or Baby contest Block Sales

Who’s going to get the sponsorships? Retail Advertising Sales Reps Classified Advertising Reps Circulation Staff YOU!

NIE Week Always the 2 nd week in March! Promote your program! Promote the children! Promote your teachers! Promote your sponsors!

Jamie Sizemore The News-Enterprise Circulation Manager