An All Battery Product Stewardship Plan for Manitoba Stakeholder Consultation June 21, 2010

Background On February 3, 2010, Conservation Manitoba issued regulations requiring industry to finance and manage the end-of-life disposal of a number of materials, including batteries. Call2Recycle ®, an industry sponsored product stewardship program for batteries operated by the Rechargeable Battery Recycling Corporation of Canada, has submitted a plan to fulfill this obligation. Call2Recycle ® is conducting public stakeholder conversations in advance of submitting a final plan to Conservation Manitoba by August 3, 2010 for launch on April 1, Call2Recycle ® has collected and processed rechargeable batteries in Manitoba and throughout Canada since Call2Recycle has submitted plans to Ontario and British Columbia, and will launch its product stewardship plans in both provinces on July 1, Comments will be accepted in writing until July 9 th,

Agenda Overview Plan Objectives The Call2Recycle ® Program Product Stewards Collection Sites & Channels Processing and Secondary Uses Performance Metrics Stakeholder Involvement Questions & Comments

Plan Objectives Extend a robust and reliable infrastructure for collecting, transporting and recycling to all batteries less than 5 kilograms Educate the public on the importance of recycling batteries Make recycling accessible, easy and simple Ensure that 100% of batteries that we collect are diverted from landfill and are inputs into recycling processes Meet the highest international standards for reclaiming as much of the used battery as possible for secondary uses Insist that no waste is shipped overseas Meet or exceed performance metrics established by reputable organizations

What Are “Consumer Batteries?” Alkaline / Primary “AA / AAA” 9 Volt / “C” and “D ” “Buttons” Batteries in Electronics NiCd / Rechargeable Power Tool Batteries Cell Phones & Batteries

Battery Stewardship Plan Timeline February 3, 2010By Regulation, Primary and Rechargeable Batteries, Must be Collected and Recycled. May 10, 2010Call2Recycle ® Indicates its Intent to Manage Battery Collecting and Recycling by Submitting Draft Plan to Conservation Manitoba June 1, 2010Call2Recycle ® Posts Draft Stewardship Plan June 21, 2010Call2Recycle ® Holds Consultation in Winnipeg on Proposed Product Stewardship Plan July 9, 2010Deadline for Submitted Comments on Plan to Call2Recycle ® August 1, 2010Call2Recycle ® Scheduled to Submit Final Plan to Conservation Manitoba April 1, 2011Call2Recycle ® Launches All Battery Scheme in Manitoba

The Call2Recycle ® Program – A Snapshot Launched in Manitoba in 1997, the Call2Recycle program collects approximately 8000 kg of rechargeable batteries in the province per year The first and most successful product stewardship program in North America Fully funded by battery and product manufacturers, the program has and will be free to the public and collection locations Batteries are collected through four channels: retail, community, public agency and business Batteries are collected, handled, transported, sorted and recycled into secondary materials in the most environmentally sensitive way possible Seek to expand existing program to include ALL batteries under 5kg (which covers virtually all household consumer batteries except for motive applications) by April 1, 2011

Collections (in Kg) of Rechargeables By Channel

Selected Companies that Fund Call2Recycle ®

Some of Our Collection Partners

What Does Our Plan Propose? HIGHLIGHTCall2Recycle® Manitoba Collection Rates25% After Five Years Support BilingualYes Market Momentum / ExperienceConsiderable April 1, 2010 StartYes Cost of Collection ($CDN / kg)$3.50 Collection Sites153 Existing, Diverse Sites Integration with Electronics RecyclingYes Industry BackedYes BAN QualifiedYes

153 Existing Collection Locations in the Province And How do You Find These Locations?

What Happens to the Batteries?

Promotion & Education – The Key to Success “If you build it, they still might not come…”

Examples of Steward Developed Communication

Where Do All of Us Need To Improve? Coordination and Implementation with Municipalities More Education and Consumer Awareness Coverage in non-Winnipeg Areas Coordination with Other Materials that Use Batteries Continued Strong Leadership from Provincial Key Opinion Leaders

How Will We Be Held Accountable? Frequent Public Reporting of Collection Results Creation of Accessibility Metric Periodic Assessment of Consumer Awareness Annual Stakeholder Review of Performance and Issues Website / 800 number / Customer Service / / Etc.

QUESTIONS? Carl E. Smith, LEED ® AP CEO / President Call2Recycle ® 1000 Parkwood Circle, Suite 450 Atlanta, GA