Leah Brady Bruins.nhl.com. “The Boston Bruins are launching an ambitious effort to bundle all of their digital, mobile, and social online assets under.

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Presentation transcript:

Leah Brady Bruins.nhl.com

“The Boston Bruins are launching an ambitious effort to bundle all of their digital, mobile, and social online assets under one umbrella brand, so the team and its fans will more easily tweet, friend, and pin each other.” –D.C. Denison, The Boston Globe Digital Entertainment Network (DEN) Mobile App TumblrBruins.com Pinterest Instagram Google+ Facebook Twitter “”The DEN is a dream come true. The opportunity also is ripe for the team to build relationships with sponsors and boost Proshop and ticket sales.” -Julie A. Novak, julieanovak.com YouTube

More than 1.1 million fans. Direct link to team Instagram Feed. Boston Bruins Fantasy Challenge Game. Photos and Videos Facebook Facebook.com/NHLBruins

Over 180,000 Followers. Fan initiatives, promotions, giveaways, contests, and videos tweeted regularly. Team makes official announcements and updates through twitter page. Bruins-related news, on and off the ice (including game updates). Twitter Twitter.com/NHLBruins

Instant alerts for breaking news. Team schedules, stats, exclusive videos, ability to purchase Bruins tickets from mobile device. Three major platforms: iPhone, Blackberry, and Android. Provides users with live, real- time stats during games. Mobile App Itunes.com/boston-bruins-official-mobile

“World’s Most Pinteresting Bear:” posts his favorite pictures of the team and exclusive behind-the- scenes photos. Pinterest Pinterest.com/NHLBruins

“The Captain getting ready to play # no big deal. #bruins #poweredbyATT” -Shawn Thornton “Benny taping the stick he will use to score his first goal of the playoffs! #bruins #poweredbyATT #BosWsh” -Tyler Seguin "heeeeeyyy you guys" #bruins #poweredbyat&t” -Andrew Ference Instagram “Player Takeover” initiative. Statigr.am/NHLBruins

BostonBruins.com: More than one million visitors per month. Ranked one of the most trafficked sites in NHL. Bruins Website Bruins.nhl.com

Add Boston Bruins to circle for updates, team news, announcements, photos, and videos. Team expected to host “Hangouts” with team personnel. Google+ Plus.google.com/NHLBruins

One-stop shop for Bruins news, feature stories, photos, videos, and exclusive audio features. Interactive environment. Tumblr NHLBruins/tumblr.com

Mobile App Tumblr Bruins.com PinterestInstagram Google+ Facebook Twitter YouTube

Sources “Bruins Launch Digital Entertainment Network (DEN).” Bruins.NHL.com: News. 26 March Dennison, D.C. “Bruins Shoot for Digital Advantage with Network.” The Boston Globe. 26 March Novak, Julie A. “Boston Bruins Engage Fans with New Social Hub.” Moving Target Media. 10 April Plutsky, Gordon. “Why the Boston Bruins Became a Media Brand.” King Fish Media: ThinkTank Blog. 28 March 2012.