Focus on Design Makeovers 4 Chapter Focus on Design Makeovers Skills You Will Learn Workshop Foundations The Design Process Workshop Toolbox PARC Design Principles Projects Project 4-1: Evaluate Design in a Flyer Project 4-2: Add Contrast and Focal Points Project 4-3: Apply the Golden Ratio Project 4-4: Apply Styles in a Flyer Project 4-5: Revise a Tri-fold Brochure Project 4-6: Apply PARC to the Brochure Interior Design with Microsoft Publisher Copyright © The McGraw-Hill Companies, Inc. All rights reserved.

Focus on Design Makeovers 4 Chapter Focus on Design Makeovers Skills You Will Learn Projects Project 4-7: Apply PARC to a Web Page Project 4-8: Design for a Young Audience Project 4-9: Complete Your Newsletter Design with Microsoft Publisher Copyright © The McGraw-Hill Companies, Inc. All rights reserved.

Focus on Design Makeovers 4 Chapter Focus on Design Makeovers pg. 148 Publish Interesting Newsletters Newsletters contain may of the same elements as newspapers, including a masthead, articles with headers, and graphic elements. Businesses and organizations, schools, and individuals send out newsletters on a regular basis. Design with Microsoft Publisher

Focus on Design Makeovers 4 Chapter Focus on Design Makeovers pg. 148 Design with Microsoft Publisher

Design with Microsoft Publisher Foundations pg. 149 Key Terms You Will Learn To design process client Identify the steps of the design process Apply the design process Determine the client needs in relation to design Design with Microsoft Publisher

Design with Microsoft Publisher Foundations The Design Process pg. 149 design process A procedure that takes a person through the steps and actions leading to the best possible design for a client or audience. (pg. 149) client The person or group of people for whom you are designing a publication. (pg. 149) Why is the Design Process Like a Spiral? Like a spiral, the design process sometimes brings one back to the same place. How Do I Apply the Design Process? Creating a plan, which is driven by a client, is the first step in the design process. The second step is to develop the design plan. The final step is printing or publishing the design. Design with Microsoft Publisher

Design with Microsoft Publisher Foundations The Design Process Why is the design process more of a spiral than a list? The design process is more of a spiral than a list because it sometimes seems to bring one back to the same place. Design with Microsoft Publisher

Design with Microsoft Publisher The Design Process Assessment pg. 150 What is the last stage of the design process? A. publish B. plan C. develop D. research Answer: A Explanation: The last stage of the design process is publishing or printing the design. Design with Microsoft Publisher

Design with Microsoft Publisher Toolbox pg. 151 Key Terms You Will Learn To proximity white space alignment repetition contrast focal point Identify PARC design principles Design with Microsoft Publisher

PARC Design Principles Toolbox PARC Design Principles pg. 151 proximity The way elements are grouped together on a page. (pg. 151) white space The blank area on the page that is often used to separate groups. (pg. 151) alignment The horizontal or vertical placement of objects. (pg. 151) What is Proximity? Proximity is how elements are grouped together on a page. White space is the blank area on the page that is often used to separate groups. Why Is Alignment Important? Alignment helps readers immediately see what information belongs together. Design with Microsoft Publisher

PARC Design Principles Toolbox PARC Design Principles pg. 152 repetition The echoing of certain design elements throughout a document. (pg. 152) contrast The use of design elements that are different from surrounding features. (pg. 152) focal point An area to which the eye is drawn. (pg. 152) How Is Repetition Used? Repetition creates harmony within a design, though overuse can make a design boring. For repetition to work, a central design element is needed. How Do I Add Contrast? Using contrast creates visual interest and specific focal points. Design with Microsoft Publisher

PARC Design Principles Toolbox PARC Design Principles What are the four PARC principles? The four PARC principles are proximity, alignment, repetition, and contrast. Design with Microsoft Publisher

PARC Design Principles Assessment pg. 150 Which design principle involves the way elements are grouped together on a page? A. proximity B. alignment C. repetition D. contrast Answer: A Explanation: Proximity involves the way design elements are grouped together on a page. Design with Microsoft Publisher

Evaluate Design in a Flyer 4-1 Evaluate Design in a Flyer pg. 154 Key Term Spotlight on Skills negative space Create repetition Adjust white space Academic Focus Social Studies Identify international cuisines Design with Microsoft Publisher

Evaluate Design in a Flyer 4-1 Evaluate Design in a Flyer pg. 155 negative space The white space in a document. (pg. 155) Arrange White Space Another term for white space is negative space. White space should be active rather than passive. Before You Begin Go to Chapter 4, and choose PowerPoint Presentations to preview the documents you will be creating. Also, use the individual project Rubrics to help create and evaluate your work. Design with Microsoft Publisher

Evaluate Design in a Flyer 4-1 Evaluate Design in a Flyer pg. 155 In this project, you will… Begin to apply PARC design principles to revise the format in an International Food Fair flyer. Microsoft Publisher APPLICATIONS USED Data File 4-1 DATA FILES USED Design with Microsoft Publisher

Evaluate Design in a Flyer 4-1 Evaluate Design in a Flyer pg. 157 Check your work Use Figure 4.4 as a guide, and check that your flyer follows the following design guidelines: There is proximity. Text is grouped logically. There is alignment. The flyer uses conservative center alignment. There is repetition. Fonts come from related families. There is contrast. WordArt provides a focal point. White space flows so that it is easy to read the information. Design with Microsoft Publisher

Add Contrast and Focal Points 4-2 Add Contrast and Focal Points pg. 158 Key Term Spotlight on Skills spot color Add a contrasting color Insert an Attention Getter Academic Focus Social Studies Identify international cuisines Design with Microsoft Publisher

Add Contrast and Focal Points 4-2 Add Contrast and Focal Points pg. 158 spot color A specific color ink used by printers. (pg. 158) Contrast Using color to contrast with the black ink in a flyer helps to create a visually appealing document, as well as a focal point. Printers can use spot color for the contrasting color in a document. Attention Getter The Attention Getter feature in Publisher helps to call out important information in a flyer. Design with Microsoft Publisher

Add Contrast and Focal Points 4-2 Add Contrast and Focal Points pg. 158 In this project, you will… Continue revising the flyer that you started in Project 4-1, adding color and an attention getter. Microsoft Publisher APPLICATIONS USED Data File 4-2 DATA FILES USED Design with Microsoft Publisher

Add Contrast and Focal Points 4-2 Add Contrast and Focal Points pg. 161 Check your work Use Figure 4.10 as a guide and check that: The red spot color is the same throughout the document. The clip art color has been changed to red and is behind the WordArt. The text at the bottom of the page is centered, red, and italic. The Attention Getter is sized and placed according to the figure, with red text and line. Design with Microsoft Publisher

Design with Microsoft Publisher 4-3 Apply the Golden Ratio pg. 162 Key Term Spotlight on Skills ratio Add a contrasting color Insert an Attention Getter Academic Focus Math Evaluate ratios Design with Microsoft Publisher

Design with Microsoft Publisher 4-3 Apply the Golden Ratio pg. 162 Calculate the Golden Ratio ratio The relationship between objects based on size or quantity. (pg. 162) The Golden Ratio The ancient Greeks believed that designs based on the Golden Ratio were more pleasing than others. The Golden Ratio has the value of 1.618, meaning that the size of the pattern always changes by that amount. Design with Microsoft Publisher

Design with Microsoft Publisher 4-3 Apply the Golden Ratio pg. 163 In this project, you will… Create an advertisement that uses the Golden Ratio to break the space into attractive segments. Microsoft Publisher APPLICATIONS USED Data File 4-3 DATA FILES USED Design with Microsoft Publisher

Add Contrast and Focal Points 4-3 Add Contrast and Focal Points pg. 166 Check your work Use Figure 4.16 as a guide and check that: Information is grouped so that it is easy to find. Contrast is used effectively to create focal points. Objects in the white area are centered. The bulleted list aligns properly in three columns. The diamond attention getter is white with black text and a black border. Design with Microsoft Publisher

Design with Microsoft Publisher 4-4 Apply Styles in a Flyer pg. 167 Key Term Spotlight on Skills style sheet Apply PARC to a list Create new styles Apply style sheets Academic Focus Math Apply alignment concepts Design with Microsoft Publisher

Design with Microsoft Publisher 4-4 Apply Styles in a Flyer pg. 167 style sheet A tool that allows a user to save the name of a style and its font typeface, size, color, alignment, tab stops, margins, and leading. (pg. 167) Style Sheets Style sheets are useful for applying repetition to a document. Design with Microsoft Publisher

Design with Microsoft Publisher 4-4 Apply Styles in a Flyer pg. 167 In this project, you will… Use style sheets to make a business flyer more visually appealing. Microsoft Publisher APPLICATIONS USED Data File 4-4a Data File 4-4b DATA FILES USED Design with Microsoft Publisher

Design with Microsoft Publisher 4-4 Apply Styles in a Flyer pg. 171 Check your work Use Figure 4.23 as a guide and check that: Information is aligned in a consistent manner. Contrast is used effectively to call out important information. Font styles are applied consistently for effective repetition. The photo is sized and cropped so that the design is not too crowded. A scissors icon is placed on the coupon’s cutting line. Hyphenation has been turned off, and no words are split between lines. There are no spelling or grammar mistakes. Design with Microsoft Publisher

Revise a Tri-fold Brochure 4-5 Revise a Tri-fold Brochure pg. 172 Key Terms Spotlight on Skills export import Import a style sheet Apply CMYK custom colors Align objects Academic Focus Science Evaluate computer hardware Design with Microsoft Publisher

Revise a Tri-fold Brochure 4-5 Revise a Tri-fold Brochure pg. 172 export To send out a product or file to be used in another location. (pg. 172) import To bring in a file or product. Import and Export A user can import or export a style sheet between files. Many companies use style sheets to create all official documents. Design with Microsoft Publisher

Revise a Tri-fold Brochure 4-5 Revise a Tri-fold Brochure pg. 173 In this project, you will… Revise the exterior of a brochure. Microsoft Publisher APPLICATIONS USED Data File 4-5a Data File 4-4b Data File 4-5c DATA FILES USED Design with Microsoft Publisher

Revise a Tri-fold Brochure 4-5 Revise a Tri-fold Brochure pg. 176 Design with Microsoft Publisher

Apply PARC to the Brochure Interior 4-6 Apply PARC to the Brochure Interior pg. 177 Key Terms Spotlight on Skills link orphan widow Link text boxes Re-align orphan text Academic Focus Science Identify safe Internet usage Design with Microsoft Publisher

Apply PARC to the Brochure Interior 4-6 Apply PARC to the Brochure Interior pg. 177 link To connect items or objects. (pg. 177) orphan A line from the beginning of a paragraph that is left at the bottom of a page or column. (pg. 177) widow A line from the end of a paragraph carried forward to the top of the next page or column. (pg. 177) Text Guidelines To make the brochure easier to read, link text boxes to flow new content across all three panels. If necessary, resize text boxes to avoid orphans and widows. Design with Microsoft Publisher

Apply PARC to the Brochure Interior 4-6 Apply PARC to the Brochure Interior pg. 177 In this project, you will… Revise the interior panels of the tri-fold brochure you began in Project 4-5. Microsoft Publisher APPLICATIONS USED Data File 4-6 DATA FILES USED Design with Microsoft Publisher

Apply PARC to the Brochure Interior 4-6 Apply PARC to the Brochure Interior pg. 179 Check your work Use Figure 4.29 and 4.33 as guides and check that: The exterior has the front panel on the right and the back panel on the left. Alignment and font styles are consistent. Contrast is used effectively to call out important information. Text flows between text boxes in the brochure interior, with no widows or orphans. Design with Microsoft Publisher

Design with Microsoft Publisher 4-7 Apply PARC to a Web Page pg. 180 Key Term Spotlight on Skills dithering Resize a Web page Resize a Design Gallery object Academic Focus Language Arts Create a Web site about Shakespeare Design with Microsoft Publisher

Design with Microsoft Publisher 4-7 Apply PARC to a Web Page pg. 180 Design for On-Screen Publication dithering The relationship between objects based on size or quantity. (pg. 162) Computer Monitors Versus a Printed Page Screen layout is different, and screen resolutions may vary. Most computer monitors can only display 72 dots per inch. Not all computers use the same fonts. Web browsers share a common 216 colors. If a Web page uses other colors, the visiting computer will substitute the colors, called dithering. Design with Microsoft Publisher

Design with Microsoft Publisher 4-7 Apply PARC to a Web Page pg. 181 In this project, you will… Redesign a Web site that discusses William Shakespeare, his life, and his works so that it effectively conveys the information included on the site. Microsoft Publisher APPLICATIONS USED Data File 4-7a Data File 4-7b Data File 4-7c DATA FILES USED Design with Microsoft Publisher

Design with Microsoft Publisher 4-7 Apply PARC to a Web Page pg. 184 Check your work Use Figure 4.38 as a guide and check that: The Web page is the correct size for the monitor display. Information is placed so that it is easy to find. Objects are aligned ina consistent manner. Contrast is used effectively to call out important information. Font styles are readable and applied consistently for effective repetition. The images are sized and positioned so white space can flow. Design with Microsoft Publisher

Design for a Young Audience 4-8 Design for a Young Audience pg. 186 Spotlight on Skills Lay out a booklet Position and resize graphics Apply style sheets Link text boxes Academic Focus Language Arts Present children’s material visually Design with Microsoft Publisher

Design for a Young Audience 4-8 Design for a Young Audience pg. 186 Guidelines for Designing for Children Use a very visual design. Use large and simple fonts. Create more white space by using shorter line lengths and larger leading. Use a fun and friendly tone, with an appropriate reading level. Design with Microsoft Publisher

Design for a Young Audience 4-8 Design for a Young Audience pg. 186 In this project, you will… Help your former fourth-grade teacher, Mrs. Arias, redesign the monthly newsletter she creates for her students. Microsoft Publisher APPLICATIONS USED Data File 4-8a Data File 4-8b DATA FILES USED Design with Microsoft Publisher

Design for a Young Audience 4-8 Design for a Young Audience pg. 188 Design with Microsoft Publisher

Complete Your Newsletter 4-9 Complete Your Newsletter pg. 189 Spotlight on Skills Insert a calendar template Academic Focus Social Studies Arrange events sequentially Design with Microsoft Publisher

Complete Your Newsletter 4-9 Complete Your Newsletter pg. 189 In this project, you will… Continue the newsletter that you started to redesign in Project 4-8. You will use a template to create a calendar. Microsoft Publisher APPLICATIONS USED Design with Microsoft Publisher

Complete Your Newsletter 4-9 Complete Your Newsletter pg. 190 Check your work Use Figures 4.43 and 4.44 as guides and check that: The newsletter is in booklet form, sized to be printed on an 8 ½ by 11 inch sheet of paper. Text flows between the first and second page. Images and text are effective for a young audience. Content is grouped in a way that makes it easy to read information. Alignment and contrast add visual interest, while displaying content clearly. Font styles are applied consistently for effective repetition. Design with Microsoft Publisher

Design with Microsoft Publisher In the Workplace Layout Artist pg. 191 Skills and Talents Layout artists need to have: Knowledge of various software programs Good design skills and visual perception Attention to details Understanding of print and publishing operations Problem-solving and communication skills The ability to work independently to meet deadlines On the Job Layout artists make sure that text and images are placed accurately and clearly on a page. Layout artists must know how to use professional layout software such as Adobe, InDesign, and QuarkXPress. Future Outlook There is strong demand for layout artists as more in-house jobs become available. Design with Microsoft Publisher

Focus on Design Makeovers 4 Chapter Focus on Design Makeovers Chapter Assessment What are the four design principles known as PARC? The four design principles known as PARC are Proximity, Repetition, Alignment, and Contrast. What is the difference between an orphan and a widow in text layout? An orphan is a line from the beginning of a paragraph that is left at the bottom of a page or column. A widow is a line from the end of a paragraph carried forward to the top of the next page or column. Design with Microsoft Publisher

Focus on Design Makeovers 4 Chapter Focus on Design Makeovers Chapter Assessment What is the Golden Ratio? The Golden Ratio is the design ratio observed by the ancient Greeks that has a value of 1.618 What is one way to create an entry point for a reader? One way to create an entry point for a reader is through the use of contrast. Design with Microsoft Publisher

Projects Across the Curriculum 2 Unit Unit Assessment Projects Across the Curriculum Project 1: Create a Flyer with Tear-offs Science: Your science class is sponsoring a Night of the Stars event where you will set up telescopes to see astronomical sights. Create a flyer advertising the event. Project 2: Create a Personal Budget Planner Math: Use your newly acquired design skills to create a budget planner. Unit: Projects Go to Unit 2, and choose Rubrics. Use the projects to help create and evaluate your work. Design with Microsoft Publisher

Projects Across the Curriculum 2 Unit Unit Assessment Projects Across the Curriculum Project 3: Create a Brochure with a Coupon Social Studies: Create a tri-fold brochure for a travel agency that specializes in time-travel tours. They want top include a coupon for booking a trip with them. Project 4: Add Hyperlinks to a Web Site Language Arts: Complete the Shakespeare Web site you started in Project 4-7. Add a page and hyperlinks for each button on the home page. Design with Microsoft Publisher

Design with Microsoft Publisher 2 Design with Microsoft Publisher Unit Online Learning Center Go to http://www.glencoe.com Unit Activities PowerPoint Presentations Student Data Files Key Term Flashcards Reading Checks and Critical Thinking Activities e-Review Self Checks Worksheets Enrichment Activities Design with Microsoft Publisher