Amateur Sports A person who does not get paid to play a sport – Must only have desire and drive to play – Amateur sporting events attract: Fans Attention.

Slides:



Advertisements
Similar presentations
A level Physical Education
Advertisements

WHAT IS PROFESSIONAL SPORT? Is professional sport a sport or is it Entertainment? ________ is an ________ part of the ________ system of most _______.
Amateur vs. Professional Sports CTAE Resource Network By: Kayla Calhoun & Dr. Frank Flanders Spring 2010.
ECONOMIC IMPACT OF COLLEGE ATHLETICS Benefits to the community Good for town business Good for stadium business Sponsorship and licensing Sponsorships.
Sports Marketing Standard 1.4 The Event Triangle.
TASKS SPRING, 2011 The Wide Wide World of Sports.
College and Amateur Sports
Sports Marketing Profile
COLLEGE AND AMATEUR SPORTS Marketing College Athletics Economic Impact of College Athletics Amateur Sports.
Sports Marketing Profile
The Big Business of Sports. The Business of Sport Entertainment Amateur athletes: derive no financial or material rewards from the sporting efforts 
Title IX: 40 Years and Counting  National Women’s Law Center (
Sport Management: Principles and Applications Chapter 4 Professional sport.
GENDER EQUITY IN SPORT. Title IX Before 1970’s, many boys only teams Before 1970’s, nine states prohibited interschool sports for females –Those with.
© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 2SLIDE 1 CHAPTER 2 CHAPTER 2 Marketing Basics Marketing College Athletics 2.2.
1 Athletes Assisting in Fundraising Athlete Leadership Programs.
Sponsorship
How much are these players worth? A total of $565 Million Google images.
Chapter 2 Marketing College Athletics
Chapter 3 The Sports Market
THE SPORTS MARKET. The Sports Market  Sports Marketing Profile  Categories of Sports.
Sports Appeal and Marketing People spend time and money on sports because they feel excitement and are entertained by the competition and spectacle of.
Sports Marketing Profile
Chapter Objectives Define sports marketing.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Sports Marketing Profile
What is Sports Marketing?
ADAPTED FROM: SPORTS AND ENTERTAINMENT MARKETING, GLENCOE MARKETING SERIES, 2005 Chapter 3: The Sports Market.
College & Amateur Sports.  National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines.
The Leisure Services Environment
Environmental Factors The environment of a school is the setting and location of that school. Example: Country or City? What other environmental factors.
Chapter 2 College and Amateur Sports. Lesson 2.1 Marketing College Athletics.
© Mark E. Damon - All Rights Reserved Round 1Round 2 Final Jeopardy.
Program Goal The USTA’s Tennis On Campus program was developed to promote and support the expansion of recreational tennis on college campuses. Whether.
Sports Marketing Profile Categories of Sports 2 Chapter Objectives Define sports marketing. Identify the different categories of sports. Differentiate.
Bell Ringer What are the two main forms of distribution for Sports and Entertainment?
Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Bell Work Please write down your favorite team/show/form of entertainment. List.
What is Sport Marketing?
February 12, 2014 What do college sports rankings mean for a university?
SEM Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.
Major Players in Sports/Entertainment Marketing Rights Holders Broadcasters Facilities/Venues Promoters Buyers/Sponsors Agents/Athletes Event Management/Operations.
The Role of Governing Bodies Chapter 12. Who Governs Sport Amateur sport is regulated and controlled by a broad spectrum of organizations that include.
1.01Intro. to Sports and Entertainment Marketing.
CHAPTER 3: THE SPORTS MARKET. I. SPORTS MARKETING PROFILE PEOPLE SPEND MONEY ON SPORTS BECAUSE THEY ARE ENTERTAINED BY THE COMPETITION AND SPECTACLE OF.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
CHAPTER 7. SPORTS AND RECREATION People have enjoyed sports and recreational activities for their leisure time. The industry has grown in the past years.
Sports, Entertainment, and Event Management Presentation
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
Chapter 8 International Sport 8 International Sport C H A P T E R.
Chapter 12 Women and Sport 12 Women and Sport C H A P T E R.
College & Amateur Sports.  National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines.
SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.
Chapter 3 The Sports Market. Objectives  Define sports marketing.  Identify the different categories of sports.  Differentiate between amateur sports.
SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.
Sports Appeal and Marketing People spend time and money on sports because they feel excitement and are entertained by the competition and spectacle of.
+ Categories of Sports. + Objective To identify the different categories of sports.
Distribution of Sports Getting the Experience to the Fans Written by: Memory Reed Georgia CTAE Resource Network 2010.
Chapter 2 College and Amateur Sports. Lesson 2.1 Marketing College Athletics.
 Amateur  High School  College & University  Professional.
Title IX
Chapter 4 Business of Sport.
Women’s Sports & Economic Impact of College Athletics
Sports and Entertainment Marketing Categories of Sports
Business, physical activity and sport
Major Player in the Sports and Entertainment Marketing
Sports Marketing Profile
Ch. 2 Managing Collegiate Sports
Amateur Sports vs. Professional Sports
Amateur vs. Professional Sports
Presentation transcript:

Amateur Sports A person who does not get paid to play a sport – Must only have desire and drive to play – Amateur sporting events attract: Fans Attention Money(concessions, sponsors) Examples?

AAU Amateur Athletic Union Established 1888 – Non-Profit organization to encourage children to explore sports – Many local businesses will financially support teams This is a form of sponsorship – Children who participate in sports are more likely to participate in adult leagues More sponsorship opportunities for local businesses

High School Sports Promotes a sense of community Think Friday night lights Center of the community Some sports are treated with more attention than others – Sometimes based on fan support and income – HS sports do not get a budget from the school and often rely on funding from booster clubs and fundraising Some say so much attention shouldn’t be paid to athletics in a school setting – National Federation of State High School Association (NFHS) sets guidelines to make sure students benefit from a balanced education and athletic experience

College Sports Some consider college sports to be more competitive than professional sports College offers sports based on the region and number of students – More students equal larger budgets – Larger budgets mean better facilities and recruits Colleges count on this revenue to support its programs – NCAA is the governing body of college athletics

Professional Sports A person who has the ability and will to earn an income from a particular sport – Salaries of professional players come from his/her employer(team/organization) – Some pro athletes may depend on corporations to pay athletes salaries(Professional Drivers) – Athletes can also earn money from corporations in the form of endorsements Example: LeBron James signed a $110 million dollar 6 year contract with Cleveland in He also signed a 7 year $93 million dollar contract with Nike in 2003 and renewed the contract in 2010 at $10 million per year. LeBron earns $28 million each year in endorsements alone. – Professional Sports are the most costly and the most heavily marketed of all the sports categories –

Sports as Entertainment Going to sporting events (particularly professional sports) are almost as much entertainment as they are sporting events Luxury Stadiums Unique Concessions Merchandise “Experience” prior to the event

Other Categories of Sports Olympic Athletes – Goal of the Olympics is to “Contribute to building a peaceful and better world by educating youth through sports practiced without discrimination of any kind and in Olympic Spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play” Example: In 2012 the London games had athletes from 204 National Olympic Committees with 10,960 athletes who competed in 302 events. Some events allow professional athletes to compete…why is this?

Other categories of sports Paralympics – Started in 1948 as an athletic outlet for WWII veterans who were wounded – Developed into Olympic style games – &feature=related &feature=related

Other categories of sports Special Olympics – Started in 1968 by Eunice Kennedy Shriver in Chicago’s Soldier Field – Offers year round training with 32 different events – Currently serves 3.7 million people in the world and more than 170 countries participates – Q&feature=relmfu Q&feature=relmfu

Women’s Sports Have advanced greatly in the last 40 years Title IX – law that bans gender discrimination in schools that receive federal funding. – In , approximately 294,000 high school girls competed in interscholastic sports – By , that number had increased to more than 2,652,000 – Title IX also increased the number of scholarships available to college athletes – 5M&feature=related 5M&feature=related

Extreme Sports Sports that involve nontraditional, daring methods of athletic competition Relatively new to sports marketing efforts – Very localized efforts – More and more of these events are on TV and getting media coverage – Tony Hawk is a pioneer in extreme sports promotion – ESPN and the X-games, has also been instrumental in promotion of these games –