at Oklahoma State University The Undergraduate Program in Entrepreneurship at Oklahoma State University 2012 USASBE National Model Program Nominee IMAGINE > BELIEVE > CREATE

Agenda Program Model and Philosophy Overall Structure Our Competency-based Approach Academic Programs and Core Curriculum University-wide Curriculum Experiential Learning Portfolio Student Support Programs Community Engagement that Matters Outreach to the Discipline Research with Impact Measuring Results Innovation Summary Sustainability Transferability The Team Oklahoma State University Imagine > Believe > Create

PROGRAM MODEL An Empowering Entrepreneurial Environment Dynamic Curriculum that Reaches Across Campus Innovation in Experiential Learning An Empowering Entrepreneurial Environment Outreach that Engages the Community National Leadership & a Philosophy of Sharing Research that Matters Sustainable Infrastructure Oklahoma State University Imagine > Believe > Create

External Advisory Board . School of Entrepreneurship Advisory Board of Deans External Advisory Board Creativity Institute Core Entrepreneurship Faculty Interdisciplinary Entrepreneurship Academy Technology Entrepreneurship Initiative Riata Entrepreneurship Center -Creative campus forums Imagination central/portal -Creativity curriculum certificate -Creativity festival -Campus speaker series -CIE learning community -Tenure track faculty -Clinical faculty -Core curriculum -Major, minor, master’s & Ph.D. programs in entrepreneurship -Core research streams -MSE Incubator -Faculty Fellows -CIE Scholars -Arts initiative -Geology initiative -Vet. medicine initiative -Health sciences initiative -Entrepreneurship within Education -Entrepreneurship for psychologists -Military science and entrepreneurship -Green entrepreneurship -Entrepreneurship in engineering -Research grants -Faculty resource center -Technology commercialization intervention model -Faculty bootcamp -Campus incubator -Technology & entrepreneurship coursework -Cowboy Entrepreneurs Network -Riata interns -Business plan competition -Cowboy bootcamps -Women INSPIRE program -Disabled veterans program -Native American academy -Experiential classroom -Student incubator …and other outreach programs

Entrepreneurship: a Life Philosophy Attitude You can affect change There is a better way Opportunities are everywhere Embrace innovation, change & growth Failure is learning In One’s Life the family church activities community Involvement personal relationships personal finances dealing with personal change Professionally -Entrepreneuring in different ways over one’s career life cycle Behavior Pursue opportunity Innovate Bootstrap Persevere Act as a guerrilla Manage & mitigate risks Oklahoma State University Imagine > Believe > Create

A CompetencY-BASED Approach Recognizing Opportunity Assessing Opportunity Mastering Your Creativity Leveraging Resources Guerrilla Skills Mitigating and Managing Risk Planning When Nothing Exists Innovation---Developing Ideas that Work Building and Managing Social Networks The Ability to Maintain Focus Yet Adapt Implementation of Something Novel or New Oklahoma State University Imagine > Believe > Create

Three Way Connections core content is delivered through a curriculum viewed as a moving target --- and includes both core curriculum and emerging cross-campus curriculum. content is reinforced and applied through aggressive emphasis on novel experiential learning approaches. both the curriculum and experiential learning are complemented by a portfolio of high impact community engagement initiatives. Many of the outreach efforts produce experiential learning opportunities that are tied back to the curriculum. this three-way set of connections between curriculum, outreach and experiential learning lies at the heart of our approach. Oklahoma State University Imagine > Believe > Create

Student Experience : The Total Immersion Principle 1. Prospective student contact about entrepreneurship program; 2. All incoming freshmen receive presentation on E-Program and can enroll in ‘’The Creative You’ 3. Freshmen can live in the Creativity, Innovation and Entrepreneurship Dormitory 4. Exposure to variety of on-campus E-programs as a Freshman including our two campus-wide speaker series 5. Recruitment into E-Club and participation in Dilemmas and Debates as a freshman or sophomore 6. Sophomores can enroll in ‘Intro to Entrepreneurship’; Eligible to work on E outreach programs 7. Application to EEE Major or Minor (completion of personal inventory) as a sophomore or thereafter 8. Exposure to variety of on-campus & off-campus E-programs as sophomore; Serve as host for visiting entrepreneurs 9. Students can enter the Riata Business Plan Competition, Elevator Pitch or Student Entrep. of Year in any year 10. Sophomores can be assigned an entrepreneurial mentor and are eligible for officer position in E-Club 11. As junior, student can become non-residential member of CIE Learning Community; 12. Students can enter the Cowboy Hatchery as juniors; they are eligible for wide range of EEE electives 13. Exposure to variety of on-campus and off-campus EEE programs as a junior; eligibility for national bus. plan competition 14. Apply for Riata Entrepreneurial Internship as a junior or senior; serve of Student Advisory Board 15. Reassignment to existing or to new mentor as a senior; Eligible to be E program project manager 16. Student can join Tech. Commercialization Team as senior; they can select from wide range of EEE electives 17. Seniors enroll in required EEE capstone course and participate in Capstone Elevator Pitch; serve as mentors to high school students 18. Exposure to variety of on-campus and off-campus EEE programs as a Senior; eligibility for national business plan competition 19. Rising seniors and seniors are eligible for the Entrepreneurship Empowerment in South Africa 20. Seniors participate in the CIE Learning Community as residential or non-residential member 21. Seniors can participate in consulting to entrepreneurs as part of Cowboy Bootcamps 22. Seniors Help Organize the Annual EEE Awards Banquet 23. Review of student’s Entrepreneurial Profile 24. Tracking and follow-up after graduation 25. Return to campus to be involved in E Program as Alumnus

UNDERGRADUATE Academic Programs Entrepreneurship Major - follows a logical curriculum structure in entrepreneurship that includes a number of innovative courses Entrepreneurship Minor for Business Majors – fifteen hour entrepreneurship minor that complements any of the functional area majors Entrepreneurship Minor for non-Business Majors – eighteen hour program that flexibly addresses the needs of students majoring in the arts and sciences, architecture, engineering, education, health professions, agriculture, communications, veterinary medicine and the performing arts Individual Courses – ability for students from across the campus to take one or more of our 23 entrepreneurship courses Oklahoma State University Imagine > Believe > Create

THE Curriculum Model Pedagogical Elements Supporting the Entrepreneurial Process Contexts for Entrepreneurship Facilitators -Start-up Ventures -Early Growth Firms -Family Businesses -High Growth Ventures -Corporate Entrepreneurship -Non-Profit & Social -Entrepreneurship within Professions & Disciplines -Public Sector Entrepreneurship -Cultural Entrepreneurship -Academic Entrepreneurship -Opportunity Identification -Planning & Analysis -Risk Management -Guerrilla Skills -People Management and Development -Innovation: Products/ Services/Processes/ Business Models -Creativity/Ideation -Resource Leveraging -Networking -Legal & Ethical Insights -Information Technology -Venture Financing -Outcomes Assessment Oklahoma State University Imagine > Believe > Create

Undergrad Courses: Serving a Campus: EEE 1010/1020: The Creative You (2 sections per year) EEE 3020: Business Plan Laboratory (2 sections per year) EEE 3023: Introduction to Entrepreneurship (cornerstone) (14 sections per year) EEE 3033: Women and Minority Entrepreneurship (1section per year) EEE 3263: Entrepreneurial Marketing (2 sections per year) EEE 3403: Social Entrepreneurship (2 sections per year) EEE 3513: Growing Small and Family Ventures (2 sections per year) EEE 3663: Imagination (5 sections per year) EEE 4043: Entrepreneurship and the Arts (1 section per year) EEE 4010: Special Topics in Entrepreneurship (4 sections per year) EEE 4113: Dilemmas and Debates in Entrepreneurship (2 sections per year) EEE 4263: Corporate Entrepreneurship (1 section per year) EEE 4313: Emerging Enterprise Consulting (2sections per year) EEE 4483: Entrepreneurship and New Technologies (1 section per year) EEE 4603: Entrepreneurship Empowerment in South Africa (1 section per year) EEE 4610: Entrepreneurship Practicum (4 sections per year) EEE 4513: Strategic Entrepreneurial Management (capstone) (5 sections per year) EEE 4653: Venture Capital (2 sections per year) EEE 4823: Green Entrepreneurship (1 section per year) ECON 3010: Economics of Entrepreneurship and Innovation (1 section per year) LSB 3010: Business Law and Entrepreneurship (1 section per year) DHM 4453: Entrep. & Product Development for Apparel & Interiors (1 section per year) MKT 4873: New Product Development (2 sections per year) MKT 4500: Creative Marketing for Small Firms (1 section per year) Oklahoma State University Imagine > Believe > Create

FLOW of the Degree program Core Required Courses: Introduction to Entrepreneurship  (Cornerstone), Imagination, Entrepreneurial Marketing , Entrepreneurial Finance Elective Courses: Entrepreneurship and the Arts, Business Law and Entrepreneurship, Creative Processes & Problems, Emerging Enterprise Consulting, Economics of Entrepreneurship and Innovation, Green Entrepreneurship, Social Entrepreneurship, Women and Minority Entrepreneurship, Dilemmas and Debates in Entrepreneurship , Growing Small and Family Ventures , Corporate Entrepreneurship, New Product Development, Creative Marketing Strategies for Small Business, Entrepreneurship Practicum (1-6 credit hours), Entrepreneurship and New Technologies , Special Topics in Entrepreneurship, Entrepreneurship Empowerment in South Africa The Capstone:  Strategic & Entrepreneurial Management   Oklahoma State University Imagine > Believe > Create

University-Wide Curriculum Entrepreneurship & the Arts Green Entrepreneurship Agricultural Sciences and Entrepreneurship The Entrepreneurial Architect Entrepreneurship in Engineering Entrepreneurship in Health Sciences Entrepreneurship & Psychology Entrepreneurship within Education Entrepreneurship & Geology Entrepreneurship & Veterinary Medicine Joint Degree Auditing & Entrepreneurship Specialization Entrepreneurship and Military Science Entrepreneurship within Media & Strategic Communications Entrepreneurship, Horticulture & Landscape Architecture Sports Entrepreneurship Entrepreneurship in the School of Applied Health & Counseling Psychology Entrepreneurial Opportunity in Design, Housing and Merchandising Oklahoma State University Imagine > Believe > Create

Deep Commitment to Experiential Learning An experiential component in every course The Portfolio Approach Idea diaries Cowboy Hatchery Simulations Entrepreneurial audits Business models Business plans Tech commercialization teams Mini-cases and full cases Role plays (VC’s, family firms, etc.) Consulting projects Marketing inventions Creativity field experiences (e.g., the Lowe’s experience) Entrepreneurs in the classroom Interviews of E’s Internships Mentorships and job shadowing Social entrepreneurship projects in the community Oklahoma State University Imagine > Believe > Create

Student Support Programs Cowboy Idea Hatchery Creativity, Innovation and Entrepreneurship Scholars Program Entrepreneur-in-Residence Business Plan Laboratory Cowboy Entrepreneurial Mentors The ‘E’ Club Riata Entrepreneurial Internship Program National Competitions Oklahoma State University Imagine > Believe > Create

Creativity, Innovation & Entrepreneurship dormitory Retrofit of Booker Residence Hall 3 credit course in dorm (“The Creative You”) Dedication of at least 10 hours per week to CIE activities Mentoring Sessions, Jam Sessions, Ideation Programs The “Provocateur Series” - regularly scheduled discussions of innovation and entrepreneurship with faculty representing different disciplines on campus Social Entrepreneurship Project – Working with an inner city high school E Movie Nights, Outings & Social Events Web-based learning Experiences through ongoing Blackboard (D2L) discussion groups Oklahoma State University Imagine > Believe > Create

OTHER University – Wide Outreach Riata Faculty Fellows Technology Entrepreneurship Initiative Riata Business Plan Competition ($40,000) Elevator Pitch Competition Institute for Creativity and Innovation Creativity Festival Distinguished Lecture Series Student Entrepreneur of the Year Oklahoma State University Imagine > Believe > Create

Community Engagement with Impact Cowboy Entrepreneurs Network Over 2500 entrepreneurs connected to the OSU Entrepreneurship Program Cowboy Entrepreneur's Bootcamps A series of modules tailored to assist both entrepreneurs and aspiring entrepreneurs from Oklahoma; We hold one urban and one rural bootcamp each year Professional Development Seminars and Public Talks Sample programs include Rethinking Marketing: An Entrepreneurial Perspective and Entrepreneurship in Established Firms: The Organizational Revolution; Over twenty talks across Oklahoma each year Oklahoma State University Imagine > Believe > Create

Community Engagement: A FOCUS on Women And Minorities Disabled Veterans Entrepreneurship Program Forty-five disabled vets from across the nation attend three stage program at no cost East Central High School Partnership Comprehensive program to help challenged inner city school in Tulsa become an entrepreneurship magnet school Women Entrepreneurs Inspire Symposiuim Program developed to foster the pursuit of entrepreneurial opportunities by women from all walks of life Native American Entrepreneurship Academy A portfolio of programs to serve Oklahoma’s 50+ tribal nations Oklahoma State University Imagine > Believe > Create

Outreach to the Discipline The Experiential Classroom Highly successful faculty development initiative that attracts 75 faculty delegates from around the country each Fall Program Development Assistance Worked with San Diego State, Iowa State, Miami U., Ohio Northern U. Drake U., Davenport U., Millersville U., St. Petersburg University (Russia), the coordinating group for the HBCU’s, among others in past year USASBE ‘Program Assessment’ site NCIIA Collaboration to help engineering schools Officer and board positions, committees, review boards, editorships Invited research presentations at universities Oklahoma State University Imagine > Believe > Create

International Outreach EESA Twenty-five students and three faculty work for 6 weeks with historically disadvantaged entrepreneurs in the townships Dynamic Classroom Russia A version of our highly successful Experiential Classroom taught in Russia International Health Entrepreneurship Conference Pioneering in this critical emerging field; partnering with USASBE Accel REE Latin America Support for Peru offering of Roundtable for Entrepreneurship Educators Faculty mentoring and assistance helping programs in a number of countries (South Africa, Kenya, Russia, Pakistan) Oklahoma State University Imagine > Believe > Create

Thought Leadership… Research with Impact Active faculty research agenda -39 peer-reviewed journal articles and 7 books over the past three years; in addition our clinical faculty have written four case studies and managerial pieces Riata Distinguished Scholar Award Summer research grants for faculty ($15,000) Co-edit the Prentice-Hall Series on Entrepreneurship Oklahoma State University Imagine > Believe > Create

Measuring Results: Key Metrics # of majors (85), minors (65), students in courses (1,320) Entrepreneurs involved with program (200+ per year) Progress in developing the twelve competencies Students reached by our programs and courses (2,200/year) Student evaluations: top ratings among depts. in Spears School National business plan entries and team performance (4/year) SBI consulting case competition placements (2) Student ventures while in school & at graduation (35 this year) Entrepreneurial firms/start-ups served by consulting teams or interns (> 40 per year) Faculty publications (> 17 per year) Attendance at and financial performance of outreach programs (1495 attendance, all programs except VEP profitable) Oklahoma State University Imagine > Believe > Create

RESULTS: Serving Our Stakeholders Students. We are currently reaching over 2,200 students in every college on the OSU campus with a comprehensive mix of courses, degree programs, experiential learning and outreach projects; Faculty. A community of faculty members are involved in the program, including 11 full-time faculty in the School of Entrepreneurship, 6 adjuncts, and involvement of 16 faculty members from across the campus; Alumni and Other Members of the Entrepreneurial Community. We have launched the Cowboy Entrepreneurs Network with over 2,500 members. Annually, we meaningfully involve 200 entrepreneurs in the Entrepreneurship Program and serve many more. This produces a bullpen of entrepreneurs who serve as mentors entrepreneurs-in-residence, business plan and elevator pitch judges, guest lecturers, adjuncts faculty, intern hosts, consulting clients, and case studies; Employers. Oklahoma firms support 20 interns and 18 consulting projects per year and hire our graduates; External Community. We are meaningfully engaged in our community through the Cowboy Entrepreneurs Bootcamps, Women Entrepreneurs Inspire Conference, Disabled Veterans Prorgram, Experiential Classroom, and more. Oklahoma State University Imagine > Believe > Create

SUSTAINABILITY: Infrastructure Riata Center for Entrepreneurship School of Entrepreneurship Campus Outreach Community Outreach National Outreach International Outreach Core & Cross- Campus Curriculum Research Experiential Learning Student Advising Service to School & Discipline Impact on catalog: undergraduate major and minor, 23 undergrad courses in catalog Physical space for school, center, dorm and two incubators 18 CIE Scholars Full-time administrative coordinator for School of Entrepreneurship Full-time administrative coordinator for Riata Entrepreneurship Center Executive director and assistant director for Riata Entrepreneurship Center Ph.D. program supports eight doctoral students 10 graduate assistants, 4 undergraduate student workers Oklahoma State University Imagine > Believe > Create

SUSTAINABILITY: The ‘E’ Team Core Faculty: Dr. Michael H. Morris, N. Malone Mitchell Jr. Chair, Head of School Nola Miyasaki, Norman C. Stevenson Chair, Director of the Riata Center Dr. Robert Baron, William S. Spears Chair Dr. Bruce Barringer, Johnny D. Pope Chair Dr. Vance Fried, Riata Professor of Entrepreneurship Dr. Craig Watters, Thoma Distinguished Clinical Professor Dr. Rubin Pillay, Daniel White Jordan Clinical Professor Dr. Justin Webb, Assistant Professor Dr. Thomas Westbrook, Clinical Professor of Creativity Mr. Jon Wiese, Riata Distinguished Professor of Entrepreneurial Practice Col. Kevin Kriner, Clinical Faculty in Technology Entrepreneurship Dr. Brandon Mueller, Assistant Professor (Fall 2011) Ms. Patricia Henriques , Thoma Family Distinguished Clinical Professor Dr. Melanie Page, Director Institute of Creativity and Innovation, Faculty Fellow Faculty Fellows: Sixteen faculty from across the campus Adjunct Faculty: James George, Dr. Steven Griggs, William Paiva, Liz Payne, Derrick Wallace Teaching Doctoral Students : Chris Pryor, Rebecca Franklin, Blakely Davis, Eric Arsenau Oklahoma State University Imagine > Believe > Create

SUSTAINABILITY: Financial MODEL Nine endowed chairs and professorships (Spears & Riata) Three Riata professors of entrepreneurial practice OSU pays for three faculty lines in EEE, faculty in other depts., adjuncts, and secretary $28.2 million endowment Approx. $250,000 in alumni gifts to EEE annually Creativity, Innovation and Entrepreneurship Scholarships Active grants from Foundation for Enterprise Development, NCIIA, OCAST, Koch Foundation Profitable programs (Women Entrepreneurs Inspire, Cowboy Bootcamps) Oklahoma State University Imagine > Believe > Create

Summary of Our Innovations A competency-based approach; High impact structure : a) School of Entrepreneurship manages curriculum, research and academic matters; b) Riata Center for Entrepreneurship manages all outreach programs; A major and two minors in entrepreneurship supported by an innovative, comprehensive 23-course undergraduate curriculum; A leading edge approach to cross-campus entrepreneurship built around ten initiatives and three different course delivery mechanisms; An experiential learning ‘portfolio approach’; ‘Total immersion concept’ manifested through Cowboy Idea Hatchery, E Club, Mentoring Program, CIE Learning Community, Riata Business Plan Competition, Riata Internships; Riata Faculty Fellows Program, the CIE Scholars, and Cowboy Entrepreneurs Network; Creativity, Innovation and Entrepreneurship Dormitory; Entrepreneurship Empowerment in South Africa and the Experiential Classroom; High impact outreach programs that engage students and make a difference on campus and in the community (e.g., Disabled Veterans, High School Magnet Program Women Entrepreneurs Inspire, Cowboy Bootcamps); Oklahoma State University Imagine > Believe > Create

Transferability Program Component More Difficult to Transfer Readily Transferrable Has Been Transferred 1. Overall Program Model XX 2. Creating a School/Dept. XX 3. Curriculum Model XX 4. Design of Major and Minors XX 5. Design of Courses XX 6. Experience Portfolio Concept XX 7. E. Dormitory XX 8. Experiential Classroom XX 9. E. Faculty Fellows XX 10. Women Entrepreneurs INSPIRE XX 11. Disabled Vets Program XX 12. Cowboy Hatchery (incubator) XX 13. Riata Business Plan Competition XX 14. Cowboy Entrepreneurs Network XX 15. University-wide Approach XX 16. Recognition of Top Scholars in Discipline 17. CIE Scholars Program XX 18. Riata Internship Program XX 19. Creativity Institute XX 20. Cowboy Bootcamps XX 21. East Central High School Magnet XX 22. South Africa Program XX 23. Entrepreneur-in-Residence 24. Technology Entrep. Initiative XX 25. Cowboy E. Mentors Program XX Oklahoma State University Imagine > Believe > Create

“Be the change you wish to see in the world.” -M. Gandhi entrepreneurship.okstate.edu